Exam 8: Strategy Formulation: Functional Strategy and Strategic Choice

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Purchasing a product or service from an outside contractor that had been previously provided internally is called

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A recent trend in information systems strategy used by multi-national corporations is

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When the Kellogg Company changed to a push strategy, they spent more money on consumer advertising designed to build brand awareness so that shoppers will ask for the products.

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Give an example of a technological leader.

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The first step in constructing a corporate scenario is to

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Two suppliers are the sole suppliers of two different parts, but they are also backup suppliers for each other's parts in parallel sourcing.

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Even the most attractive strategic alternative might not be selected if it is contrary to the needs and desires of important top managers.

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The attractiveness of a strategic alternative is affected by its perceived compatibility with the key stakeholders in a corporation's task environment.

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A company may use which of the following trade promotions to "pull" their products through the distribution system?

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Risk is composed not only of the probability that the strategy will be effective but also of the amount of assets the corporation must allocate to that strategy and the length of time the assets will be unavailable for other uses.

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Fujitsu demonstrated a follow-the-leader strategy when it imitated IBM's strategy focused on mainframes in 1990.

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Once the best strategic alternative is selected, the broad guidelines for its implementation are then defined by

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When a company deals with obtaining raw materials, parts, and supplies needed to perform the operations function, the company is developing its ________ strategy.

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Which strategy is developed to pull together the various activities and competencies of each department so that corporate and business unit performance improves and resource productivity is maximized?

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Research indicates that the use of work teams leads to decreased quality and productivity as well as lower employee satisfaction and commitment as a result of less accountability.

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The key to outsourcing is to purchase from the outside only those activities that

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Companies such as Georgia-Pacific, Marriott, and Union Carbide view the ________ as an important way to differentiate themselves from the competition, to add value, and to reduce costs.

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The technique used to help strategic managers choose among alternative choices by defining the task environment, developing a set of various forecasts, and using pro forma financial statements is called

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Corporate scenarios are pro forma balance sheets and income statements that forecast the effect each alternative strategy and its various programs will likely have on division and corporate return on investment.

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What is a functional strategy?

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