Question 1

List at least 2 types of options for nonmonetary incentives for the desired behavior:

Accepted Answer

Pledges, commitments, recognition, appreciation

Question 2

For the Bike Helmets example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Accepted Answer

Monetary Incentive or Discount coupons

Question 3

For the Tobacco in the Philippines example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Accepted Answer

Monetary Incentive or Increased Savings, Monetary Disincentive or Forfeiting money if didn't pass test

Question 4

List at least 2 types of options for decreasing nonmonetary costs for desired behavior:

Accepted Answer

Time, effo

Question 5

List at least 2 types of options for increasing monetary incentives for the desired behavior:

Accepted Answer

Rebates, gift cards,

Question 6

List at least 2 types of options for increasing monetary disincentives for competing behaviors:

Accepted Answer

Increasing taxes, in

Question 7

List at least 2 types of options for increasing nonmonetary disincentives for competing behaviors:

Accepted Answer

Negative public reco

Question 8

For The Filthy Fifteen Properties example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Accepted Answer

Nonmonetary Disincen

Question 9

List at least 2 types of options for decreasing monetary costs for the desired behavior:

Accepted Answer

Discount coupons, gi

Question 10

For the Farmers Market Checks example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Accepted Answer

Monetary Incentive o

Question 11

In the Research Highlight regarding the coupons for native plants, describe why you think the winning coupon (66.2% redemption) worked better?

Accepted Answer

We are "hard-wired"

Question 12

For the Teen Abstinence example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Accepted Answer

Nonmonetary Disincen

Question 13

Why do pledges and commitments increase the chances someone will follow through and complete the behavior?

Accepted Answer

Pride, self-identity

Question 14

For the Fair Play/Hockey Games example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Accepted Answer

Nonmonetary Incentiv

List at least 2 types of options for nonmonetary incentives for the desired behavior:

For the Bike Helmets example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

For the Tobacco in the Philippines example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

List at least 2 types of options for decreasing nonmonetary costs for desired behavior:

List at least 2 types of options for increasing monetary incentives for the desired behavior:

List at least 2 types of options for increasing monetary disincentives for competing behaviors:

List at least 2 types of options for increasing nonmonetary disincentives for competing behaviors:

For The Filthy Fifteen Properties example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

List at least 2 types of options for decreasing monetary costs for the desired behavior:

For the Farmers Market Checks example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

In the Research Highlight regarding the coupons for native plants, describe why you think the winning coupon (66.2% redemption) worked better?

For the Teen Abstinence example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Why do pledges and commitments increase the chances someone will follow through and complete the behavior?

For the Fair Play/Hockey Games example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Understanding Social Marketing

10 Steps in the Strategic Marketing Planning Process

Determining Research Needs and Options

Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis

Segmenting, Evaluating, and Selecting Target Audiences

Setting Behavior Objectives and Target Goals

Barriers, Benefits, Motivators, Competition and Influential Others

Crafting a Desired Positioning

Product: Creating a Product Platform

Place: Making Access Convenient and Pleasant

Promotion: Deciding on Messages, Messengers, and Creative Strategies

Promotion: Selecting Communication Channels

Developing a Plan for Monitoring and Evaluation

Establishing Budgets and Finding Funding

Creating an Implementation Plan and Sustaining Behavior

Filters

Exam 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives

List at least 2 types of options for nonmonetary incentives for the desired behavior:

For the Bike Helmets example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

For the Tobacco in the Philippines example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

List at least 2 types of options for decreasing nonmonetary costs for desired behavior:

List at least 2 types of options for increasing monetary incentives for the desired behavior:

List at least 2 types of options for increasing monetary disincentives for competing behaviors:

List at least 2 types of options for increasing nonmonetary disincentives for competing behaviors:

For The Filthy Fifteen Properties example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

List at least 2 types of options for decreasing monetary costs for the desired behavior:

For the Farmers Market Checks example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

In the Research Highlight regarding the coupons for native plants, describe why you think the winning coupon (66.2% redemption) worked better?

For the Teen Abstinence example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Why do pledges and commitments increase the chances someone will follow through and complete the behavior?

For the Fair Play/Hockey Games example mentioned in the chapter, describe the price tactic that was used to influence the behavior.

Understanding Social Marketing

10 Steps in the Strategic Marketing Planning Process

Determining Research Needs and Options

Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis

Segmenting, Evaluating, and Selecting Target Audiences

Setting Behavior Objectives and Target Goals

Barriers, Benefits, Motivators, Competition and Influential Others

Crafting a Desired Positioning

Product: Creating a Product Platform

Place: Making Access Convenient and Pleasant

Promotion: Deciding on Messages, Messengers, and Creative Strategies

Promotion: Selecting Communication Channels

Developing a Plan for Monitoring and Evaluation

Establishing Budgets and Finding Funding

Creating an Implementation Plan and Sustaining Behavior

Filters