Exam 4: Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis
Exam 1: Understanding Social Marketing22 Questions
Exam 2: 10 Steps in the Strategic Marketing Planning Process25 Questions
Exam 3: Determining Research Needs and Options11 Questions
Exam 4: Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis18 Questions
Exam 5: Segmenting, Evaluating, and Selecting Target Audiences23 Questions
Exam 6: Setting Behavior Objectives and Target Goals18 Questions
Exam 7: Barriers, Benefits, Motivators, Competition and Influential Others23 Questions
Exam 9: Crafting a Desired Positioning5 Questions
Exam 10: Product: Creating a Product Platform15 Questions
Exam 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives14 Questions
Exam 12: Place: Making Access Convenient and Pleasant21 Questions
Exam 13: Promotion: Deciding on Messages, Messengers, and Creative Strategies20 Questions
Exam 14: Promotion: Selecting Communication Channels7 Questions
Exam 15: Developing a Plan for Monitoring and Evaluation17 Questions
Exam 16: Establishing Budgets and Finding Funding11 Questions
Exam 17: Creating an Implementation Plan and Sustaining Behavior12 Questions
Select questions type
What is the plan's purpose statement?
Free
(Essay)
4.8/5
(33)
Correct Answer:
Typically starts with "Decrease, Reduce, Improve, Increase, Eliminate"
What is the social issue you are picking for this exercise?
Free
(Essay)
4.9/5
(40)
Correct Answer:
Some aspect of Public Health, Safety, Environment, Community Well Being
What are at least 3 barriers that parents have to ensuring timely childhood immunization that were mentioned?
Free
(Essay)
4.8/5
(31)
Correct Answer:
Vaccine safety; belief fully immunized; don't know the schedule; language barriers; financial barriers
What might be one example of an external opportunity to take advantage of?
(Essay)
4.9/5
(33)
Provide one hypothetical Background information/data that led to the development of the plan?
(Essay)
4.9/5
(34)
What was mentioned as one of the major distinctions between Organizational Factors and External Forces?
(Short Answer)
4.8/5
(29)
The research methodology was described as an example of participatory action research. How do you think this approach led to the focus on providing the loan of a pig?
(Essay)
4.8/5
(45)
What are 2 barriers that providers have to ensuring timely childhood immunizations?
(Essay)
4.9/5
(42)
Identify one strategy for each of the ones mentioned in Q16. that the case mentioned were utilized?
(Essay)
4.8/5
(37)
Identify one strategy for each of these that the case mentioned they utilized?
(Essay)
4.9/5
(45)
Assume you work for a county public health department and are developing a social marketing plan to reduce the spread of disease through contaminated needles among drug-injection users? You've chosen a focus of a needle exchange program. What do you say to a colleague who is working on reducing the use of drugs among this population and concerned this will increase use?
(Essay)
4.7/5
(44)
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)