Chat with AIExam 6: Setting Behavior Objectives and Target Goals
Exam 1: Understanding Social Marketing22 Questions
Exam 2: 10 Steps in the Strategic Marketing Planning Process25 Questions
Exam 3: Determining Research Needs and Options11 Questions
Exam 4: Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis18 Questions
Exam 5: Segmenting, Evaluating, and Selecting Target Audiences23 Questions
Exam 6: Setting Behavior Objectives and Target Goals18 Questions
Exam 7: Barriers, Benefits, Motivators, Competition and Influential Others23 Questions
Exam 9: Crafting a Desired Positioning5 Questions
Exam 10: Product: Creating a Product Platform15 Questions
Exam 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives14 Questions
Exam 12: Place: Making Access Convenient and Pleasant21 Questions
Exam 13: Promotion: Deciding on Messages, Messengers, and Creative Strategies20 Questions
Exam 14: Promotion: Selecting Communication Channels7 Questions
Exam 15: Developing a Plan for Monitoring and Evaluation17 Questions
Exam 16: Establishing Budgets and Finding Funding11 Questions
Exam 17: Creating an Implementation Plan and Sustaining Behavior12 Questions
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Using a scale of 1-5, where 1 is lowest and 5 is highest, score each of the following: Potential Behaviors, Hypothetical Impact, Hypothetical Willingness, Hypothetical Measurability, Hypothetical Market Opportunity, and Hypothetical Supply. Lastly, calculate an Average Score.
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(Essay)
4.8/5 
(32)
(32) Correct Answer:
Verified
VerifiedShould be specific. Something that can be observed, reported. Something the target audience would know if they did it. A number 1-5. Add 5 numbers in column 2-6 and divide by 5.
Give an example of a Behavior Objective for an effort with a purpose decrease senior falls with a focus on strength and balance exercises.
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(Essay)
4.8/5 (37)
(37) Correct Answer:Verified
VerifiedEngage in strength and balance exercises twice a week. Answer should be a specific, single behavior.
What is your hypothetical campaign focus?
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(Essay)
4.8/5 (34)
(34) Correct Answer:Verified
VerifiedMight be a population, a strategic solution, a product, a practice
Given your hypothetical scores, which behavior would be a priority?
(Short Answer)
4.8/5 (36)
(36) Describe each of the criteria for choosing a behavior objective:
-Willingness
(Essay)
4.7/5 (39)
(39) Describe each of the criteria for choosing a behavior objective:
-Market Supply
(Essay)
4.9/5 (33)
(33) Given your hypothetical scores, which behavior would be a priority?
(Short Answer)
4.9/5 (39)
(39) Describe each of the criteria for choosing a behavior objective:
-Measurability
(Essay)
4.9/5 (42)
(42) What does the acronym SMART, describing the nature of a goal statement, stand for?
(Essay)
4.9/5 (42)
(42) Describe each of the criteria for choosing a behavior objective:
-Impact
(Essay)
4.9/5 (32)
(32) Describe each of the criteria for choosing a behavior objective:
-Market Opportunity
(Essay)
4.8/5 (29)
(29) Give an example of a Knowledge objective for the physical activity effort targeting seniors.
(Essay)
4.9/5 (40)
(40) 
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