Exam 10: Product: Creating a Product Platform

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the core product?

Why is the Product strategy the first "P" developed?

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the augmented product?

Which of the following is an Actual Product for an effort to influence signing up to become an organ donor?

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the actual product?

What step in this 10 step model is your primary inspiration for the Core Product?

What is the Actual Product?

What is a question you could ask the target audience to determine the Core Product?

For the Walking in Boston case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

For the Anemia in Cambodia case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

What step in this 10 step model is your primary inspiration for the Actual Product?

For the Diabetes in Sri Lanka case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

For the Bullying case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

For the Pregnant Mothers case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

What is an Augmented Product?