Exam 4: Consumer Perception

Ragu, a maker of spaghetti sauces, chose to launch some of its most successful flavors in the new pouch packaging format in order to take advantage of ________ to gain quick customer acceptance of the new format.

________ refers to consumers' heightened awareness of stimuli that meet their needs or interests, and minimal awareness of stimuli irrelevant to their needs.

Reference pricing coupled with limited-time availability (e.g. regularly $599, now $359 and on sale, three days only)produces more favorable price and store perceptions than each technique used alone.

To simplify life, people have a natural tendency to select stimuli from the environment and organize them into groups and perceive them as a unified whole. In a perception context, this is known as ________.

Identify and briefly describe three of the basic principles of perceptual organization that relate to consumer behavior.

$\text{JUICE MINI CASE:}$ Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness. -In the JUICE MINI CASE, Fruit Fusions only sells its new juice line through high-end grocery stores and lunch boutiques in an effort to create a high-end reputation for its juice line through ________.

People usually see what they expect to see, and what they expect to see is usually based on familiarity, previous experience, or expectations.

The marketer's objective is to far exceed consumers' JND for product improvements in order to engender greater brand loyalty from consumers.

Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as ________.

Jeff wants to switch mobile phone carriers, but is concerned that if he switches, he may have to compare all the different carriers' calling plans again if he experiences a lot of "dropped calls" with his new provider. He is perceiving ________ risk.

Your interpretation of visual and sensory input about polo shirts may be different from your classmate's because perception is ________.

What are the types of perceived risk consumers have to deal with?

Consumers are more likely to view price as an indicator of quality if ________.

Consumers are influenced by risks that exist whether they perceive the risks or not.

In one type of perceptual defense, individuals sometimes unconsciously distort information that is not consistent with their needs, values, and beliefs.

________ is the uncertainty that consumers face when they cannot foresee the consequences of their purchase decisions.

If a consumer is concerned he will be embarrassed when his friends see him with a particular product, he is perceiving ________ risk.

Because services are intangible, image becomes a key factor in differentiating a service from its competition.

The amount of risk perceived depends on the specific consumer.

Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is consistent with the perception factor of ________.