Question 1

Generally, the consumption habits of African American consumers are a function of their ________ rather than their ________.

Accepted Answer

A)  ethnicity; brand loyalty 
B)  social standing; ethnicity 
C)  ethnicity; convenience 
D)  convenience; ethnicity 
E)  ethnicity; social standing 
A)  ethnicity; brand loyalty 
B)  social standing; ethnicity 
C)  ethnicity; convenience 
D)  convenience; ethnicity 
E)  ethnicity; social standing B

Question 2

Yuppies are members of the ________ subculture.

Accepted Answer

A)  Generation X 
B)  Baby Boomer 
C)  Senior 
D)  Generation Y 
E)  Tween 
A)  Generation X 
B)  Baby Boomer 
C)  Senior 
D)  Generation Y 
E)  Tween B

Question 3

In relation to consumer behavior, less acculturated Hispanic consumers ________.

Accepted Answer

A)  prefer new, undiscovered brands 
B)  traditionally shop at bodegas 
C)  are price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items 
E)  tend to be impulse buyers 
A)  prefer new, undiscovered brands 
B)  traditionally shop at bodegas 
C)  are price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items 
E)  tend to be impulse buyers B

Question 4

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

Accepted Answer

A)  Plan-to-Work Housewife 
B)  Independent Woman 
C)  Just-a-Job Working Woman 
D)  Mom Achiever 
E)  Alpha Goddess 
A)  Plan-to-Work Housewife 
B)  Independent Woman 
C)  Just-a-Job Working Woman 
D)  Mom Achiever 
E)  Alpha Goddess

Question 5

The age subculture that is most likely to use cell phones and text messaging is the ________ subculture.

Accepted Answer

A)  Baby Boomers 
B)  Generations X 
C)  Busters 
D)  Generation Y 
E)  Seniors 
A)  Baby Boomers 
B)  Generations X 
C)  Busters 
D)  Generation Y 
E)  Seniors

Question 6

Within cognitive age, ________ is how old one feels.

Accepted Answer

A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age 
A)  feel age 
B)  look age 
C)  do age 
D)  interest age 
E)  chronological age

Question 7

What is the most striking characteristic of Asian Americans?

Accepted Answer

A)  high level of educational attainment 
B)  common language 
C)  homogeneity 
D)  high concentrations in rural areas 
E)  low median household incomes 
A)  high level of educational attainment 
B)  common language 
C)  homogeneity 
D)  high concentrations in rural areas 
E)  low median household incomes

Question 8

Kosher seals on food items are placed to cater to a(n)________ subculture.

Accepted Answer

A)  ethnic 
B)  racial 
C)  religious 
D)  nationality 
E)  geographic location 
A)  ethnic 
B)  racial 
C)  religious 
D)  nationality 
E)  geographic location

Question 9

The largest age subculture is the ________ subculture.

Accepted Answer

A)  Generation X 
B)  Twixters 
C)  Generation Y 
D)  Baby Boomer 
E)  Senior 
A)  Generation X 
B)  Twixters 
C)  Generation Y 
D)  Baby Boomer 
E)  Senior

Question 10

On a percentage basis, which of the following is the fastest-growing American minority?

Accepted Answer

A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans 
A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans

Question 11

The comfort-seeking segment of Millenials that does not buy green products and cares mostly about their businesses and their families is known as ________.

Accepted Answer

A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millenials 
D)  Gadget Gurus 
E)  Old-School Millenials 
A)  Hip-ennials 
B)  Millennial Moms 
C)  Anti-Millenials 
D)  Gadget Gurus 
E)  Old-School Millenials

Question 12

America is aging. What three factors are driving the growth of the elderly population in the United States?

Accepted Answer

-The declining birthrate
-The

Question 13

Also known as "echo boomers" and "millenials," members of the ________ subculture were born between the years 1980 and 1996.

Accepted Answer

A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Seniors 
A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Seniors

Question 14

When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true of African Americans in relation to marketing and media?

Accepted Answer

A)  African American adults tend to place a great deal of trust in African American-centric media. 
B)  Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies. 
C)  Personal grooming and food products targeted to African Americans are best advertised through mass media. 
D)  African Americans typically spend less time watching television than Caucasians. 
E)  Few African Americans believe that most advertising is targeted to white people. 
A)  African American adults tend to place a great deal of trust in African American-centric media. 
B)  Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies. 
C)  Personal grooming and food products targeted to African Americans are best advertised through mass media. 
D)  African Americans typically spend less time watching television than Caucasians. 
E)  Few African Americans believe that most advertising is targeted to white people.

Question 16

Hispanic Americans are the most diverse ethnic group in the United States today.

Accepted Answer

A) True 
 B)False

Question 17

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

Accepted Answer

A) True 
 B)False

Question 18

Which major metropolitan area of the United States has the highest purchase/usage of mouthwash?

Accepted Answer

A)  New York 
B)  Atlanta 
C)  Boston 
D)  Chicago 
E)  Los Angeles 
A)  New York 
B)  Atlanta 
C)  Boston 
D)  Chicago 
E)  Los Angeles

Question 19

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

Accepted Answer

A)  nationality 
B)  religion 
C)  age 
D)  gender 
E)  geographic location 
A)  nationality 
B)  religion 
C)  age 
D)  gender 
E)  geographic location

Question 20

The majority of Hispanic Americans speak only Spanish.

Accepted Answer

A) True 
 B)False

Generally, the consumption habits of African American consumers are a function of their rather than their .

Yuppies are members of the ________ subculture.

In relation to consumer behavior, less acculturated Hispanic consumers ________.

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

The age subculture that is most likely to use cell phones and text messaging is the ________ subculture.

Within cognitive age, ________ is how old one feels.

What is the most striking characteristic of Asian Americans?

Kosher seals on food items are placed to cater to a(n)________ subculture.

The largest age subculture is the ________ subculture.

On a percentage basis, which of the following is the fastest-growing American minority?

The comfort-seeking segment of Millenials that does not buy green products and cares mostly about their businesses and their families is known as ________.

America is aging. What three factors are driving the growth of the elderly population in the United States?

Also known as "echo boomers" and "millenials," members of the ________ subculture were born between the years 1980 and 1996.

When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

Which of the following is true of African Americans in relation to marketing and media?

Hispanic Americans are the most diverse ethnic group in the United States today.

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

Which major metropolitan area of the United States has the highest purchase/usage of mouthwash?

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

The majority of Hispanic Americans speak only Spanish.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Culture's Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 12: Subcultures and Consumer Behavior

Generally, the consumption habits of African American consumers are a function of their ________ rather than their ________.

Yuppies are members of the ________ subculture.

In relation to consumer behavior, less acculturated Hispanic consumers ________.

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

The age subculture that is most likely to use cell phones and text messaging is the ________ subculture.

Within cognitive age, ________ is how old one feels.

What is the most striking characteristic of Asian Americans?

Kosher seals on food items are placed to cater to a(n)________ subculture.

The largest age subculture is the ________ subculture.

On a percentage basis, which of the following is the fastest-growing American minority?

The comfort-seeking segment of Millenials that does not buy green products and cares mostly about their businesses and their families is known as ________.

America is aging. What three factors are driving the growth of the elderly population in the United States?

Also known as "echo boomers" and "millenials," members of the ________ subculture were born between the years 1980 and 1996.

When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

Which of the following is true of African Americans in relation to marketing and media?

Hispanic Americans are the most diverse ethnic group in the United States today.

For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

Which major metropolitan area of the United States has the highest purchase/usage of mouthwash?

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on ________.

The majority of Hispanic Americans speak only Spanish.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Culture's Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Generally, the consumption habits of African American consumers are a function of their rather than their .