Question 1

XYZ Computers Pte Ltd,a business with limited resources utilizes niche marketing.How might XYZ benefit from this?

Accepted Answer

XYZ Computers will have an opp

Question 2

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

Accepted Answer

A) True 
 B)False

Question 3

Most attempts to target children provide ________ to target customers.

Accepted Answer

A)  benefits 
B)  education 
C)  disadvantages 
D)  harm 
E)  expenses 
A)  benefits 
B)  education 
C)  disadvantages 
D)  harm 
E)  expenses

Question 4

By studying its less loyal buyers,a company can detect which brands are most ________ its own.

Accepted Answer

A)  competitive with 
B)  used with 
C)  overlooked with 
D)  similar to 
E)  complementary to 
A)  competitive with 
B)  used with 
C)  overlooked with 
D)  similar to 
E)  complementary to

Question 5

The answer to the customer's question "Why should I buy your brand?" is found in the ________.

Accepted Answer

A)  quality image 
B)  customer services 
C)  value proposition 
D)  differentiation 
E)  pricing and promotion structure 
A)  quality image 
B)  customer services 
C)  value proposition 
D)  differentiation 
E)  pricing and promotion structure

Question 6

"Less for much less" positioning involves meeting consumers' ________.

Accepted Answer

A)  quality performance requirements at a lower price 
B)  lower quality requirements in exchange for a lower price 
C)  lower quality requirements at the lowest possible price 
D)  high quality requirements at a discounted rate 
E)  high quality requirements at the lower possible price 
A)  quality performance requirements at a lower price 
B)  lower quality requirements in exchange for a lower price 
C)  lower quality requirements at the lowest possible price 
D)  high quality requirements at a discounted rate 
E)  high quality requirements at the lower possible price

Question 7

Mass marketers,such as BHG and Robinsons department stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

Accepted Answer

A)  undifferentiated marketing 
B)  differentiated marketing 
C)  target marketing 
D)  concentrated marketing 
E)  micromarketing 
A)  undifferentiated marketing 
B)  differentiated marketing 
C)  target marketing 
D)  concentrated marketing 
E)  micromarketing

Question 8

Pet Paradise Centre divides the pet market according to the owners' race,occupation,income,and family life cycle.What type of segmentation does Pet Paradise Centre use?

Accepted Answer

A)  geographic 
B)  behavioral 
C)  lifestyle 
D)  demographic 
E)  psychographic 
A)  geographic 
B)  behavioral 
C)  lifestyle 
D)  demographic 
E)  psychographic

Question 9

Which of the following is the most logical reason for P&G offering products that compete with one another on the same supermarket shelves?

Accepted Answer

A)  Different people want a greater selection. 
B)  Procter & Gamble has little competition. 
C)  Different people want different mixes of benefits from the products they buy. 
D)  Retailers request it. 
E)  It creates healthy competition. 
A)  Different people want a greater selection. 
B)  Procter & Gamble has little competition. 
C)  Different people want different mixes of benefits from the products they buy. 
D)  Retailers request it. 
E)  It creates healthy competition.

Question 10

There is no single way to segment a market.

Accepted Answer

A) True 
 B)False

Question 11

Ritz Carlton hotels hire better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors do.Ritz Carlton hotels gain a strong competitive advantage through which type of differentiation?

Accepted Answer

A)  image 
B)  people 
C)  services 
D)  product 
E)  channel 
A)  image 
B)  people 
C)  services 
D)  product 
E)  channel

Question 12

What factors may impact segment attractiveness?

Accepted Answer

The number of competitors,subs

Question 13

Today,the low cost of setting up shop ________ makes it even more profitable to serve very small niches.

Accepted Answer

A)  in malls in major cities 
B)  in central business districts 
C)  on the Internet 
D)  near major competitors 
E)  far from competitors 
A)  in malls in major cities 
B)  in central business districts 
C)  on the Internet 
D)  near major competitors 
E)  far from competitors

Question 14

A company or store gains a(n)________ by differentiating its products and delivering more value.

Accepted Answer

A)  competitive advantage 
B)  positioning advantage 
C)  cost advantage 
D)  efficiency advantage 
E)  synergy 
A)  competitive advantage 
B)  positioning advantage 
C)  cost advantage 
D)  efficiency advantage 
E)  synergy

Question 15

When a small company practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.It is practicing which one of these strategies?

Accepted Answer

A)  undifferentiated 
B)  differentiated 
C)  mass 
D)  concentrated 
E)  geographically dispersed 
A)  undifferentiated 
B)  differentiated 
C)  mass 
D)  concentrated 
E)  geographically dispersed

Question 16

Dell creates custom-configured computers.What is this called?

Accepted Answer

This is ma

Question 17

A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?

Accepted Answer

A)  important 
B)  distinctive 
C)  divisible 
D)  affordable 
E)  noticeable 
A)  important 
B)  distinctive 
C)  divisible 
D)  affordable 
E)  noticeable

Question 18

________ tailors brands and promotions to the needs and wants of specific cities,neighborhoods,and even stores.

Accepted Answer

A)  Undifferentiated 
B)  Differentiated marketing 
C)  Niche marketing 
D)  Local marketing 
E)  Individual marketing 
A)  Undifferentiated 
B)  Differentiated marketing 
C)  Niche marketing 
D)  Local marketing 
E)  Individual marketing

Question 19

At a recent marketing seminar,the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.This is a correct definition.

Accepted Answer

A) True 
 B)False

Question 20

Demographic variables are frequently used in market segmentation because they ________.

Accepted Answer

A)  create smaller segments than other methods do 
B)  create more easily reached segments than other methods do 
C)  do not involve stereotypes 
D)  are easy to measure in comparison to many other methods 
E)  involve fewer attributes to consider than other methods do 
A)  create smaller segments than other methods do 
B)  create more easily reached segments than other methods do 
C)  do not involve stereotypes 
D)  are easy to measure in comparison to many other methods 
E)  involve fewer attributes to consider than other methods do

XYZ Computers Pte Ltd,a business with limited resources utilizes niche marketing.How might XYZ benefit from this?

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

Most attempts to target children provide ________ to target customers.

By studying its less loyal buyers,a company can detect which brands are most ________ its own.

The answer to the customer's question "Why should I buy your brand?" is found in the ________.

"Less for much less" positioning involves meeting consumers' ________.

Mass marketers,such as BHG and Robinsons department stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

Pet Paradise Centre divides the pet market according to the owners' race,occupation,income,and family life cycle.What type of segmentation does Pet Paradise Centre use?

Which of the following is the most logical reason for P&G offering products that compete with one another on the same supermarket shelves?

There is no single way to segment a market.

Ritz Carlton hotels hire better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors do.Ritz Carlton hotels gain a strong competitive advantage through which type of differentiation?

What factors may impact segment attractiveness?

Today,the low cost of setting up shop ________ makes it even more profitable to serve very small niches.

A company or store gains a(n)________ by differentiating its products and delivering more value.

When a small company practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.It is practicing which one of these strategies?

Dell creates custom-configured computers.What is this called?

A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?

________ tailors brands and promotions to the needs and wants of specific cities,neighborhoods,and even stores.

At a recent marketing seminar,the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.This is a correct definition.

Demographic variables are frequently used in market segmentation because they ________.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

XYZ Computers Pte Ltd,a business with limited resources utilizes niche marketing.How might XYZ benefit from this?

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

Most attempts to target children provide ________ to target customers.

By studying its less loyal buyers,a company can detect which brands are most ________ its own.

The answer to the customer's question "Why should I buy your brand?" is found in the ________.

"Less for much less" positioning involves meeting consumers' ________.

Mass marketers,such as BHG and Robinsons department stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

Pet Paradise Centre divides the pet market according to the owners' race,occupation,income,and family life cycle.What type of segmentation does Pet Paradise Centre use?

Which of the following is the most logical reason for P&G offering products that compete with one another on the same supermarket shelves?

There is no single way to segment a market.

Ritz Carlton hotels hire better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors do.Ritz Carlton hotels gain a strong competitive advantage through which type of differentiation?

What factors may impact segment attractiveness?

Today,the low cost of setting up shop ________ makes it even more profitable to serve very small niches.

A company or store gains a(n)________ by differentiating its products and delivering more value.

When a small company practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.It is practicing which one of these strategies?

Dell creates custom-configured computers.What is this called?

A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?

________ tailors brands and promotions to the needs and wants of specific cities,neighborhoods,and even stores.

At a recent marketing seminar,the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.This is a correct definition.

Demographic variables are frequently used in market segmentation because they ________.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters