Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Many firms make an effort to identify smaller,better-defined target groups by using ________.

A marketer focuses on what is common among all consumers.This marketer appears to be engaging in ________.

Which group determines a product's position relative to competing products?

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are ________.

There are many exceptions to the geographic segmentation assumption that consumers in nations close to one another will have many common behaviors and traits.

Far East Florists segments markets into groups of nonusers,ex-users,potential users,first-time users,and regular users of its flowers and services.This firm uses usage rate as its segmentation approach.

The 55-year-old baby boomers share common needs in music and performers.When a music company decides to serve this group,the group is called a(n)________.

When the size,purchasing power,and profiles of a market segment can be determined,it possesses the requirement of being ________.

Lexus targets wealthy consumers with similar needs and buying behaviors,even though the consumers are located in different countries.This is an example of ________.

When comparing itself to its competitors,Mercedes describes its cars as luxurious.This is the ________ the brand has planned for the product.

What is the following an example of? "To busy,mobile people who need to always be in the loop,the iPad is a multi-touch screen wireless connectivity solution that provides the best way to experience the Web,email,photos,and videos with just the touch of a finger."

When Honda appeals to the rebellious,independent kid in all of us in its advertisements,it is using ___________ segmentation.

When Positive Image,Inc.caters to clothing,cosmetics,and toiletries markets,it most likely uses which type of segmentation?

Ho Lee Mills mass produces an all-purpose floor cleaner,mass distributes it and mass promotes it.This firm uses ________ marketing.

In what ways might a marketer engage in socially responsible target marketing?

Brian Ho has compiled a list of things that make segments more attractive.Which one of the following items should NOT be on the list?

For simplicity's sake,most marketers generally limit their segmentation analysis to one or a few variables.

What are the four steps,in order,to designing a customer-driven marketing strategy?

What is one major assumption made by marketers who choose to use an undifferentiated marketing strategy?

Your current assignment at Asia Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit,and the major brands that deliver each benefit.What is this segmentation method called?