Question 1

New-product development starts with ________.

Accepted Answer

A)  idea generation 
B)  idea screening 
C)  concept development 
D)  concept testing 
E)  test marketing 
A)  idea generation 
B)  idea screening 
C)  concept development 
D)  concept testing 
E)  test marketing

Question 2

Which of the following is a disadvantage of a team-based approach to new-product development?

Accepted Answer

A)  It takes longer to get the right products to market. 
B)  The development effort is not as effective because of team members' lack of expertise. 
C)  Levels of risk can be more easily controlled. 
D)  Organizational confusion and tension can affect the process. 
E)  The process does not work with the shorter life cycles of many of today's products. 
A)  It takes longer to get the right products to market. 
B)  The development effort is not as effective because of team members' lack of expertise. 
C)  Levels of risk can be more easily controlled. 
D)  Organizational confusion and tension can affect the process. 
E)  The process does not work with the shorter life cycles of many of today's products.

Question 3

When a product is in the maturity stage,the company should consider ________.

Accepted Answer

A)  harvesting the product 
B)  modifying the product, market, or marketing mix 
C)  divesting the product 
D)  liquidating the product 
E)  dropping the product 
A)  harvesting the product 
B)  modifying the product, market, or marketing mix 
C)  divesting the product 
D)  liquidating the product 
E)  dropping the product

Question 4

Your company decides to use only internal sources for developing new-product ideas.Which of the following would NOT be consulted?

Accepted Answer

A)  executives and professionals 
B)  company records and data 
C)  intrapreneurial programs 
D)  suppliers 
E)  salespeople 
A)  executives and professionals 
B)  company records and data 
C)  intrapreneurial programs 
D)  suppliers 
E)  salespeople

Question 5

The stage at which new product and marketing programs are introduced into realistic market settings is called concept testing.

Accepted Answer

A) True 
 B)False

Question 6

Distinguish among a product idea,a product concept,and a product image.

Accepted Answer

A product idea is an idea for a product

Question 7

Marketers are also using online simulated marketing technologies to reduce the costs of ______________ and speed up the process.

Accepted Answer

A)  test marketing 
B)  focus group surveys 
C)  commercialization 
D)  post-testing 
E)  business analysis 
A)  test marketing 
B)  focus group surveys 
C)  commercialization 
D)  post-testing 
E)  business analysis

Question 8

Heinz introduced a new pouring cap on its ABC soy sauce bottle,the company was _______.

Accepted Answer

A)  modifying the market 
B)  modifying the pricing strategy 
C)  modifying the distribution 
D)  modifying the product 
E)  dropping the product 
A)  modifying the market 
B)  modifying the pricing strategy 
C)  modifying the distribution 
D)  modifying the product 
E)  dropping the product

Question 9

Explain why so many new products fail and how a company can improve its odds of new-product success.

Accepted Answer

Although an idea may be good,the market

Question 10

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively.They came up with an idea for a pair of blurry goggles.They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated.The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was ________.

Accepted Answer

A)  a prototype 
B)  a component part 
C)  a synergistic model 
D)  a product image 
E)  a product idea 
A)  a prototype 
B)  a component part 
C)  a synergistic model 
D)  a product image 
E)  a product idea

Question 11

Sherri's Exclusives sells currently accepted and popular clothing items in given fields.What does she stock in her store?

Accepted Answer

A)  style 
B)  fashion 
C)  fads 
D)  exclusives 
E)  services 
A)  style 
B)  fashion 
C)  fads 
D)  exclusives 
E)  services

Question 12

A detailed version of a new idea stated in meaningful customer terms is called a ________.

Accepted Answer

A)  product idea 
B)  product concept 
C)  product image 
D)  product proposal 
E)  product movement 
A)  product idea 
B)  product concept 
C)  product image 
D)  product proposal 
E)  product movement

Question 13

Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess ________.

Accepted Answer

A)  product standardization 
B)  market rollout 
C)  the product life cycle 
D)  packaging 
E)  styles 
A)  product standardization 
B)  market rollout 
C)  the product life cycle 
D)  packaging 
E)  styles

Question 14

________ calls for testing new-product concepts with groups of target consumers.

Accepted Answer

A)  Concept development 
B)  Concept testing 
C)  Idea generation 
D)  Idea screening 
E)  Test marketing 
A)  Concept development 
B)  Concept testing 
C)  Idea generation 
D)  Idea screening 
E)  Test marketing

Question 15

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

Accepted Answer

A)  anti-monopoly laws 
B)  patent laws 
C)  the Consumer Product Safety Act 
D)  product warranties 
E)  product liability 
A)  anti-monopoly laws 
B)  patent laws 
C)  the Consumer Product Safety Act 
D)  product warranties 
E)  product liability

Question 16

Executives,manufacturing employees,and salespeople are all examples of ________.

Accepted Answer

A)  external sources for new-product ideas 
B)  internal sources for new-product ideas 
C)  core members of innovation management systems 
D)  research and development team members 
E)  test marketers 
A)  external sources for new-product ideas 
B)  internal sources for new-product ideas 
C)  core members of innovation management systems 
D)  research and development team members 
E)  test marketers

Question 17

Which of the following best represents the options a company has when a product is declining?

Accepted Answer

A)  maintain or harvest the product 
B)  harvest or drop the product 
C)  maintain, harvest, or drop the product 
D)  maintain or pioneer the product 
E)  pioneer, harvest, or maintain the product 
A)  maintain or harvest the product 
B)  harvest or drop the product 
C)  maintain, harvest, or drop the product 
D)  maintain or pioneer the product 
E)  pioneer, harvest, or maintain the product

Question 18

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume and unit manufacturing costs fall.

Accepted Answer

A) True 
 B)False

Question 19

Explain two additional product issues: socially responsible product decisions and international product and services marketing.

Accepted Answer

Marketers must consider two additional p

Question 20

Explain concept testing.

Accepted Answer

Concept testing calls for testing new-pr

New-product development starts with ________.

Which of the following is a disadvantage of a team-based approach to new-product development?

When a product is in the maturity stage,the company should consider ________.

Your company decides to use only internal sources for developing new-product ideas.Which of the following would NOT be consulted?

The stage at which new product and marketing programs are introduced into realistic market settings is called concept testing.

Distinguish among a product idea,a product concept,and a product image.

Marketers are also using online simulated marketing technologies to reduce the costs of ______________ and speed up the process.

Heinz introduced a new pouring cap on its ABC soy sauce bottle,the company was _______.

Explain why so many new products fail and how a company can improve its odds of new-product success.

Sherri's Exclusives sells currently accepted and popular clothing items in given fields.What does she stock in her store?

A detailed version of a new idea stated in meaningful customer terms is called a ________.

Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess ________.

________ calls for testing new-product concepts with groups of target consumers.

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

Executives,manufacturing employees,and salespeople are all examples of ________.

Which of the following best represents the options a company has when a product is declining?

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume and unit manufacturing costs fall.

Explain two additional product issues: socially responsible product decisions and international product and services marketing.

Explain concept testing.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 9: New Product Development and Product Life-Cycle Strategies

New-product development starts with ________.

Which of the following is a disadvantage of a team-based approach to new-product development?

When a product is in the maturity stage,the company should consider ________.

Your company decides to use only internal sources for developing new-product ideas.Which of the following would NOT be consulted?

The stage at which new product and marketing programs are introduced into realistic market settings is called concept testing.

Distinguish among a product idea,a product concept,and a product image.

Marketers are also using online simulated marketing technologies to reduce the costs of ______________ and speed up the process.

Heinz introduced a new pouring cap on its ABC soy sauce bottle,the company was _______.

Explain why so many new products fail and how a company can improve its odds of new-product success.

Sherri's Exclusives sells currently accepted and popular clothing items in given fields.What does she stock in her store?

A detailed version of a new idea stated in meaningful customer terms is called a ________.

Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess ________.

________ calls for testing new-product concepts with groups of target consumers.

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

Executives,manufacturing employees,and salespeople are all examples of ________.

Which of the following best represents the options a company has when a product is declining?

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume and unit manufacturing costs fall.

Explain two additional product issues: socially responsible product decisions and international product and services marketing.

Explain concept testing.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters