Question 1

The business analysis stage represents the first large jump in financial investment in the new-product development process.

Accepted Answer

A) True 
 B)False

Question 2

Introducing a new product into the market is called ________.

Accepted Answer

A)  test marketing 
B)  new product development 
C)  experimenting 
D)  commercialization 
E)  marketing development 
A)  test marketing 
B)  new product development 
C)  experimenting 
D)  commercialization 
E)  marketing development

Question 3

Malaysia Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past.The manager should constantly look for external ideas from customers,suppliers,and the competition.

Accepted Answer

A) True 
 B)False

Question 4

Why might ad expenditures remain high in the growth stage of the PLC?

Accepted Answer

Though sales are increasing fo

Question 5

The team-based new-product development approach uses cross-functional teams that overlap the steps in the process to achieve which of the following goals?

Accepted Answer

A)  save time and eliminate errors 
B)  save time and increase effectiveness 
C)  increase effectiveness and employee satisfaction 
D)  speed product to market and reduce costs 
E)  B and D 
A)  save time and eliminate errors 
B)  save time and increase effectiveness 
C)  increase effectiveness and employee satisfaction 
D)  speed product to market and reduce costs 
E)  B and D

Question 6

Why do profits increase during the growth stage of the PLC?

Accepted Answer

A)  Promotion costs are spread over a large volume. 
B)  Unit manufacturing costs fall. 
C)  Competition has not yet taken sales away. 
D)  All of the above. 
E)  None of the above. 
A)  Promotion costs are spread over a large volume. 
B)  Unit manufacturing costs fall. 
C)  Competition has not yet taken sales away. 
D)  All of the above. 
E)  None of the above.

Question 7

________ occurred when Elton Neo's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the Asian market.

Accepted Answer

A)  Idea screening 
B)  Idea generation 
C)  Concept testing 
D)  Product development 
E)  Product manufacturing 
A)  Idea screening 
B)  Idea generation 
C)  Concept testing 
D)  Product development 
E)  Product manufacturing

Question 8

The second part of the marketing strategy statement outlines the product's planned price,distribution,and ________ for the first year.

Accepted Answer

A)  advertising 
B)  promotional mix 
C)  marketing budget 
D)  positioning 
E)  target market 
A)  advertising 
B)  promotional mix 
C)  marketing budget 
D)  positioning 
E)  target market

Question 9

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  adoption 
A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  adoption

Question 10

The owners of Noel Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt.

Accepted Answer

A)  business analysis 
B)  idea generation 
C)  concept testing 
D)  idea screening 
E)  concept development 
A)  business analysis 
B)  idea generation 
C)  concept testing 
D)  idea screening 
E)  concept development

The business analysis stage represents the first large jump in financial investment in the new-product development process.

Introducing a new product into the market is called ________.

Malaysia Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past.The manager should constantly look for external ideas from customers,suppliers,and the competition.

Why might ad expenditures remain high in the growth stage of the PLC?

The team-based new-product development approach uses cross-functional teams that overlap the steps in the process to achieve which of the following goals?

Why do profits increase during the growth stage of the PLC?

________ occurred when Elton Neo's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the Asian market.

The second part of the marketing strategy statement outlines the product's planned price,distribution,and ________ for the first year.

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

The owners of Noel Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 9: New Product Development and Product Life-Cycle Strategies

The business analysis stage represents the first large jump in financial investment in the new-product development process.

Introducing a new product into the market is called ________.

Malaysia Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past.The manager should constantly look for external ideas from customers,suppliers,and the competition.

Why might ad expenditures remain high in the growth stage of the PLC?

The team-based new-product development approach uses cross-functional teams that overlap the steps in the process to achieve which of the following goals?

Why do profits increase during the growth stage of the PLC?

________ occurred when Elton Neo's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the Asian market.

The second part of the marketing strategy statement outlines the product's planned price,distribution,and ________ for the first year.

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

The owners of Noel Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters