Exam 11: Managing People for Service Advantage
Exam 1: New Perspectives on Marketing in the Service Economy45 Questions
Exam 2: Consumer Behavior in a Services Context45 Questions
Exam 3: Positioning Services in Competitive Markets43 Questions
Exam 4: Developing Service Products: Core and Supplementary Elements45 Questions
Exam 5: Distributing Services Through Physical and Electronic Channels45 Questions
Exam 6: Setting Prices and Implementing Revenue Management44 Questions
Exam 7: Promoting Services and Educating Customers45 Questions
Exam 8: Designing and Managing Service Processes45 Questions
Exam 9: Balancing Demand and Productive Capacity44 Questions
Exam 10: Crafting the Service Environment44 Questions
Exam 11: Managing People for Service Advantage42 Questions
Exam 12: Managing Relationships and Building Loyalty44 Questions
Exam 13: Complaint Handling and Service Recovery45 Questions
Exam 14: Improving Service Quality and Productivity45 Questions
Exam 15: Striving for Service Leadership43 Questions
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Service sabotage is classified as either covert (displayed only to co-workers) or overt (displayed only to customers).
(True/False)
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What are two of the five key points to note for effective goal setting?
(Essay)
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Employee satisfaction typically has little impact on customer satisfaction.
(True/False)
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The Ritz-Carlton uses personality profiles to select the best applicants.
(True/False)
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Dial-A-Mattress uses what technique to train and develop staff?
(Multiple Choice)
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The Nordstrom sales associate replacing shirts at no cost to the client is an example of ____________.
(Multiple Choice)
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Great references from past employers are not a form of behavioral observation.
(True/False)
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The "Cycle of Failure" includes all of the following EXCEPT ____________.
(Multiple Choice)
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The four things that must be systematically redistributed throughout an organization to empower employees are ____________, ____________, ____________, and ____________.
(Multiple Choice)
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Discuss why service centers and service hotlines are important or unimportant to customer perceptions of service firms. Give an example to back up your argument.
(Essay)
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Part-time customer service representatives are far less likely to be satisfied with their work as full-time staff.
(True/False)
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How is Cora Griffith's work strategy indicative of the "Cycle of Success?"
(Essay)
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What are American Express Latin America's rules for successful teams?
(Essay)
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Excellent service firms use all of the following to identify the best job candidates EXCEPT ____________.
(Multiple Choice)
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Technical skills encompass all the required knowledge related to processes.
(True/False)
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