Exam 3: Organizational Strategy, Information Systems, and Competitive Advantage
Describe the primary activities in a value chain using an example.
In a bicycle manufacturing unit, the primary activities of a value chain are followed. The manufacturer acquires raw materials using the inbound logistics activity. This activity concerns the receiving and handling of raw materials and other inputs. The accumulation of those materials adds value in the sense that even a pile of unassembled parts is worth something to some customer. A collection of the parts needed to build a bicycle is worth more than an empty space on a shelf. The value is not only the parts themselves but also the time required to contact vendors for those parts, to maintain business relationships with those vendors, to order the parts, to receive the shipment, and so forth.
In the operations activity, the bicycle maker transforms raw materials into a finished bicycle, a process that adds more value. Next, the company uses the outbound logistics activity to deliver the finished bicycle to a customer. Of course, there is no customer to send the bicycle to without the marketing and sales value activity. Finally, the service activity provides customer support to the bicycle users.
Porter identified the bargaining power of competitors as one of the forces in his five forces model.
False
How can one develop competitive strategies using products? How can information systems help in the process?
Some competitive techniques are created through products and services, while some are created through the development of business processes. There are three principles that concern products and services. Organizations gain a competitive advantage by creating new products or services, by enhancing existing products or services, and by differentiating their products and services from those of their competitors.
An information system can be part of a product or it can provide support for a product or service.
A business that selects a differentiation strategy ________.
According to Porter, the processes and systems in an organization pursuing differentiation strategy must ________ to avoid negative margins.
In Porter's five forces model, the threat of new entrants concerns the danger of ________.
The strength of bargaining power of the customer does not depend on the availability of substitutes.
A firm introduces a new range of laptops that concentrate on delivering good graphics performance. Which of the following competitive strategies has the firm adopted if these laptops have relatively low prices?
In which of the following situations is the strength of competitive forces low?
Which of the following statements describes a scenario in which the bargaining power of a supplier is strong?
An information system can be part of a product, but it cannot provide support for a product or service.
The support activities in the generic value chain facilitate the primary activities and contribute only indirectly to the production, sale, and service of the product.
________ includes general management, finance, accounting, legal, and government affairs.
Inbound and outbound logistics are the primary value generators in a service-oriented company.
All of the following are product implementations in Porter's Principles of Competitive Advantage EXCEPT ________.
Which of the following competitive strategies does a company follow if it produces a uniquely formulated anti-aging face cream targeted at women above the age of forty?
Each value chain is supported by one or more business processes.
Customer service falls under the category of supporting activities in a value chain.
Support activities are business functions that relate directly to the production of the organization's products or services.
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