Exam 23: Enterprise Social Networks and Knowledge Management

The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________.

Which of the following is a way for companies to make personal connections using social media?

All companies have teams who are trained to use social media (SM).

________ are rule-based systems that encode human knowledge in the form of If/Then rules.

McAfee's SLATES Model is acronym for Search, Layers, Authoring, Tags, Extensions, and Signals.

What are expert systems?

A(n) ________ refers to the percent of people who visit a Web site and then immediately leave.

Which of the following statements is TRUE of identifying an organization's target audience in a social media information system (SMIS)?

Which of the following is a disadvantage of expert systems?

Metrics that sound good but do not improve one's decision making are commonly referred to as vanity metrics.

Expert systems came into existence long after the use of social media and the Internet.

Document contents in content management systems are perishable.

Which of the following is TRUE of social media (SM)?

To assist a company in handling customer's technical support problems, a representative can use the ________ system to look up the answers to unknown questions.

Which of the following is a challenge for content management systems?

Explain briefly how organizations view a social media information system (SMIS).

Which of the following is a ESN deployment best practice concerning strategy?

Documents in content management systems exist in isolation from each other.

A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.