Exam 7: Testing and Experimenting With New Ideas

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The first step of the scientific process of experimentation,for an entrepreneur,is which of the following?

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What question is asked when an entrepreneur draws conclusions from the results of data analysis?

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An entrepreneur has a website where customers think they are interfacing with his actual product but it is actually the entrepreneur behind the scenes who is manually providing the service.This is called the ______ test.

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Imagine that you are in a Starbucks restaurant and testing the hypothesis that most people are in the store for less than 10 minutes.How would you test this hypothesis?

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Yan has created a three-dimensional model of her new food delivery container.It looks like the finished product,but the handles don't quite function properly yet.What type of prototype has Yan produced?

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While large companies may rely on direct mail,surveys,advertising,and catalogs to gather data about their customers,these are not always reliable methods for entrepreneurs.

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A pilot experiment is a large-scale study to assess the feasibility of a product or service.

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Entrepreneurs have more freedom to experiment than larger organizations,as they have less to lose.

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Anthony is thinking of starting a small hot dog cart that he will take to the beach area in San Diego,California.Before starting,he investigates city ordinances and talks to vendors in the beach area.He also talks to people at the local parks who sell hot dogs to find out what makes their business successful.Anthony is conducting what stage of the scientific process?

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The most successful entrepreneurs are the ones who make sure they are the smartest person in any room,and education is key to doing so.

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If an experiment outcome indicates that the original hypothesis was incorrect,what should the entrepreneur do?

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If the experiment fails to deliver the results the entrepreneur anticipated,the experiment is a failure.

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List the three main questions that are crucial to the problem-solution-benefit framework of storyboarding.Then,choose a well-known business and describe how that business' founder might have created its storyboard.

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Which of the following is the main problem regarding intuition in the role of decision making?

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Observations are not acceptable data in an experiment.

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A prototype is often created before a pilot test is conducted.

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During ______,your customer interfaces with your product but the "technology" is being conducted by a live person behind the scenes.

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Todd Kashdan,professor at George Mason University,created a five-dimensional model of what aspect of entrepreneurship?

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How have large businesses traditionally gauged customer tastes and preferences?

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The idea of storyboarding grew out of what industry?

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