Exam 6: Developing Your Customers

The age of social media tools has greatly diminished the importance of sitting down and talking with your customers.

What is the benefit of making a customer journey map?

How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?

Which of the following hypothetical bits of data would most likely be part of a top-down analysis?

What is the best strategy for crossing the "chasm"?

A product application refers to the proposal through which a new product will be created.

Which of the following best describes the process of market sizing?

People in the early majority category are both practical and extremely risk-tolerant.

Once you have identified your beachhead market,what steps must you take to "cross the chasm" and what has occurred if you do successfully cross it?

It is wise for an entrepreneur to try to win over the late majority customer group.

Allan is trying to create an end user profile for his roofing business,and specifically he is working on the biggest fears and motivators aspect of the profile.How should he go about it,and what might parts of his conclusion look like?

Sanity checks are necessary when calculating your market size just to be certain you aren't overlooking something obvious.

Match the order of the following calculations with the correct order of their likely matching names in the answer choices below: the population of the U.S.city in which the product is released; the population of the United States; the immediate neighborhood surrounding the available location of the newly released product.

What is the last step in the process of calculating market size?

When asking further questions to add detail to your customer journey map,which of the following might you discover by learning more about the "tasks" factor?

In which of the following ways does a bottom-up analysis differ from a top-down analysis?

Direct customer interviews are a challenging but effective way to verify the findings of a customer journey map.

Creating exclusionary personas helps the entrepreneur better understand both who their customers are and who they are not.

Proxy products can sometimes offer psychological information about a customer.

For a running shoe maker developing an end user profile for a new product,a running club meeting would be a great option for which component of that process?