Question 1

Which of the following is a core component of a beachhead market?

Accepted Answer

A) The customers are distributed in a relatively tight geographic area. 
B) The product will not have to rely on word of mouth among customers. 
C) The customers do not have expectations of value for the product. 
D) The customers are already buying similar products. 
A) The customers are distributed in a relatively tight geographic area. 
B) The product will not have to rely on word of mouth among customers. 
C) The customers do not have expectations of value for the product. 
D) The customers are already buying similar products.

Question 2

Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?

Accepted Answer

A) They needed to test the product with a real-life sample group before bringing it to a wider audience. 
B) They needed this group as a beachhead market because the larger sunscreen market was too competitive and diverse. 
C) Marketing suggested this was where the greatest profitability in the life cycle of their product could be found. 
D) They knew that marketing to the "early majority" group would pay greater dividends faster than seeking out innovators and early adopters. 
A) They needed to test the product with a real-life sample group before bringing it to a wider audience. 
B) They needed this group as a beachhead market because the larger sunscreen market was too competitive and diverse. 
C) Marketing suggested this was where the greatest profitability in the life cycle of their product could be found. 
D) They knew that marketing to the "early majority" group would pay greater dividends faster than seeking out innovators and early adopters.

Question 3

Why is providing TAM,SAM,and SOM for a product or service unlikely to fully satisfy potential investors?

Accepted Answer

A) Even when well researched,they tend to be unreliable. 
B) They tend to focus too much on competition. 
C) They don't provide information about where the market is going in the future. 
D) They tend to be overly optimistic,especially about the customers your marketing is likely to reach. 
A) Even when well researched,they tend to be unreliable. 
B) They tend to focus too much on competition. 
C) They don't provide information about where the market is going in the future. 
D) They tend to be overly optimistic,especially about the customers your marketing is likely to reach.

Question 4

Journey mapping is key to developing empathy for your customers.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following represents the "chain of customers"?

Accepted Answer

A) customers,producers,influencers 
B) purchasers,customers,influencers 
C) customers,consumers,saboteurs 
D) users,purchasers,influencers 
A) customers,producers,influencers 
B) purchasers,customers,influencers 
C) customers,consumers,saboteurs 
D) users,purchasers,influencers

Question 6

Today,buying decisions are more commonly made through the input of the seller than through social media networks,though social media influence is growing rapidly.

Accepted Answer

A) True 
 B)False

Question 7

Natalia has developed a new kind of roofing tile that is more expensive than most on the market but that has superior storm-survival properties.She wants to develop a buyer profile before going to market.What his her best first step toward accomplishing this?

Accepted Answer

A) doing demographic research to develop info on those who have spent on high-end tiles before 
B) talking to local roofers who do the work of installing or replacing tiles 
C) preparing psychographics on potential customers in areas where storms are common 
D) interviewing homeowners in areas where storms are common 
A) doing demographic research to develop info on those who have spent on high-end tiles before 
B) talking to local roofers who do the work of installing or replacing tiles 
C) preparing psychographics on potential customers in areas where storms are common 
D) interviewing homeowners in areas where storms are common

Question 8

In the six basic steps for creating a customer journey map,you should seek to identify up to 10 specific aspects of the customer experience to explore.

Accepted Answer

A) True 
 B)False

Question 9

What are the five typical key stages of customer interaction with a company?

Accepted Answer

A) need,dialogue,purchase,experience,and review 
B) need,research,discovery,purchase,and experience 
C) discovery,research,purchase,delivery,and after the sale 
D) discovery,purchase,experience,review,and termination of use 
A) need,dialogue,purchase,experience,and review 
B) need,research,discovery,purchase,and experience 
C) discovery,research,purchase,delivery,and after the sale 
D) discovery,purchase,experience,review,and termination of use

Question 10

A poorly executed bowling strategy is likely to cause your product to end up in the tornado.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following best helps an entrepreneur develop empathy for the customer?

Accepted Answer

A) customer journey map 
B) buyer persona 
C) technology adoption life cycle 
D) customer base segmentation 
A) customer journey map 
B) buyer persona 
C) technology adoption life cycle 
D) customer base segmentation

Question 12

Behavior is one of the four core ways in which customer segments can be defined.

Accepted Answer

A) True 
 B)False

Question 13

What is the first step in calculating market size?

Accepted Answer

A) conducting a bottom-up analysis 
B) conducting a top-down analysis 
C) defining TAM 
D) defining your market segment 
A) conducting a bottom-up analysis 
B) conducting a top-down analysis 
C) defining TAM 
D) defining your market segment

Question 14

In the marketing and early growth of Facebook,what does Harvard represent?

Accepted Answer

A) the beachhead market 
B) the early majority group 
C) demand creation through direct sales 
D) early adopters 
A) the beachhead market 
B) the early majority group 
C) demand creation through direct sales 
D) early adopters

Which of the following is a core component of a beachhead market?

Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?

Why is providing TAM,SAM,and SOM for a product or service unlikely to fully satisfy potential investors?

Journey mapping is key to developing empathy for your customers.

Which of the following represents the "chain of customers"?

Today,buying decisions are more commonly made through the input of the seller than through social media networks,though social media influence is growing rapidly.

Natalia has developed a new kind of roofing tile that is more expensive than most on the market but that has superior storm-survival properties.She wants to develop a buyer profile before going to market.What his her best first step toward accomplishing this?

In the six basic steps for creating a customer journey map,you should seek to identify up to 10 specific aspects of the customer experience to explore.

What are the five typical key stages of customer interaction with a company?

A poorly executed bowling strategy is likely to cause your product to end up in the tornado.

Which of the following best helps an entrepreneur develop empathy for the customer?

Behavior is one of the four core ways in which customer segments can be defined.

What is the first step in calculating market size?

In the marketing and early growth of Facebook,what does Harvard represent?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

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Exam 6: Developing Your Customers

Which of the following is a core component of a beachhead market?

Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?

Why is providing TAM,SAM,and SOM for a product or service unlikely to fully satisfy potential investors?

Journey mapping is key to developing empathy for your customers.

Which of the following represents the "chain of customers"?

Today,buying decisions are more commonly made through the input of the seller than through social media networks,though social media influence is growing rapidly.

Natalia has developed a new kind of roofing tile that is more expensive than most on the market but that has superior storm-survival properties.She wants to develop a buyer profile before going to market.What his her best first step toward accomplishing this?

In the six basic steps for creating a customer journey map,you should seek to identify up to 10 specific aspects of the customer experience to explore.

What are the five typical key stages of customer interaction with a company?

A poorly executed bowling strategy is likely to cause your product to end up in the tornado.

Which of the following best helps an entrepreneur develop empathy for the customer?

Behavior is one of the four core ways in which customer segments can be defined.

What is the first step in calculating market size?

In the marketing and early growth of Facebook,what does Harvard represent?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

Filters