Exam 2: Role of Logistics in Supply Chains
All four subdivisions of logistics have some common characteristics.Which of the below does not belong in the list:
B
What are the 4 "PHs"? Select one,and discuss how it affects logistics.
Logistics is sometimes referred to as the other half of marketing.The rationale for this definition is that the physical distribution or outbound side of an organization's logistics system is responsible for the physical movement and storage of products for customers and thus plays an important role in selling a product.In some instances,physical distribution and order fulfillment might be the key variables in selling a product; that is,the ability to provide the product at the right time to the right place in the right quantities might be the critical element in making a sale.
This section briefly discusses the interfaces between logistics and marketing activities in each principal area of the marketing mix.The material is organized according to the four Ps of marketing--price,product,promotion,and place.In addition,recent trends in the interface between logistics and marketing will be discussed.
Ensuring the availability of the right product,in the right quantity,and the right condition,at the right place,at the right time,for the right customer at the right cost,is which definition of logistics?
Marketers have begun to recognize the strategic value of place in the marketing mix,as well as the benefits resulting from high-quality logistical services.As a result,which has been recognized as the interface activity between marketing and logistics?
Logistics systems having a very heavy inbound flow and a very simple outbound flow are reverse systems.
The utility created through the basic marketing activities is known as place utility.
In a logistics system,warehousing should be optimized at the expense of related logistics activities,such as transportation and procurement.
There are five principal types of economic utility that add value to a product or service.Name four of the five and pick one to discuss in more detail.
Logistics is the process of anticipating customer needs and wants; acquiring the capital,materials,people,technologies,and information necessary to meet those needs and wants; optimizing the goods- or service-producing network to fulfill customer requests; and utilizing the network to fulfill customer requests in a timely manner.This is a
The logistics definitions discussed indicate 14 activities for which the logistics manager might be responsible.Name at least eight and briefly discuss any two in detail.
The mathematical calculation of the point of equality between systems under analysis is used for short-run/static analysis.
The inverse relationship that exists between the cost of lost sales and inventory costs is the inventory effect.
The text mentions four subdivisions of logistics.Pick one,define and discuss.
What are established spatial points where goods stop for storage or processing?
A product's form utility is created when value is added to the product through a manufacturing,production or assembly process.However,logistics activity can provide form utility also.Which is an example of the creation of form utility by a logistics activity?
Celebrated Products is introducing a new line of celebrity signature sunglasses.The sales manager wants a media blitz to make customers aware of the line and create early sales typical of a "pull" pattern.Which will be a likely result of the marketing manager's plan?
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