Exam 15: Striving for Service Leadership
Exam 1: New Perspectives on Marketing in the Service Economy45 Questions
Exam 2: Consumer Behavior in a Services Context45 Questions
Exam 3: Positioning Services in Competitive Markets43 Questions
Exam 4: Developing Service Products: Core and Supplementary Elements45 Questions
Exam 5: Distributing Services Through Physical and Electronic Channels45 Questions
Exam 6: Setting Prices and Implementing Revenue Management44 Questions
Exam 7: Promoting Services and Educating Customers45 Questions
Exam 8: Designing and Managing Service Processes45 Questions
Exam 9: Balancing Demand and Productive Capacity45 Questions
Exam 10: Crafting the Service Environment44 Questions
Exam 11: Managing People for Service Advantage42 Questions
Exam 12: Managing Relationships and Building Loyalty44 Questions
Exam 13: Complaint Handling and Service Recovery45 Questions
Exam 14: Improving Service Quality and Productivity45 Questions
Exam 15: Striving for Service Leadership43 Questions
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Describe Cirque Du Soleil's critical financial issue.
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(Essay)
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Correct Answer:
Cirque's core market is becoming crowded with competition, it is becoming more difficult to find and retain top performers, and it is unclear how much longer they can continue to fill 1,000-seat theaters at high admission prices with what are essentially variations on the same product.
Which of the following is one of the three functional imperatives in services management?
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(Multiple Choice)
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Correct Answer:
E
Which of the following is NOT one of the characteristics of effective service leadership according to Pernille Spiers-Lopez of IKEA?
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(Multiple Choice)
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Correct Answer:
C
Top management must proactively evolve the focus and strategy of the firm to take advantage of changing conditions and the advent of new technologies.
(True/False)
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The notion of ____________ is central to the professional lives of Cirque Du Soleil employees.
(Multiple Choice)
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Organizational culture includes all of the following EXCEPT ____________.
(Multiple Choice)
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As a result of the process of service delivery speeding up, with customers demanding faster service and faster responses when things go wrong, managers now spend up to ____________ of their time leading.
(Multiple Choice)
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Give an example from the chapter of a company/organization that benefited from "management walking around."
(Essay)
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Which of the following is NOT one of the six key factors that influence an organization's working environment?
(Multiple Choice)
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Organizational climate represents the tangible surface layer on top of the organization's underlying culture.
(True/False)
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Organizations that are devoted to satisfying their current customers may miss important shifts in the marketplace and find them turning into has-beens.
(True/False)
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Balancing customer satisfaction against operational efficiency would be best described by which of the following?
(Multiple Choice)
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The company names of the "service professionals" level of service performance are synonymous with service excellence and an ability to delight customers.
(True/False)
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Describe the Service Science, Management and Engineering initiative created by IBM.
(Essay)
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Describe the competitive appeal of the "professional" level of service performance.
(Essay)
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The term ____________ is used to describe business functions operating in isolation from each other.
(Multiple Choice)
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Describe how Malcolm Rogers reversed the course of the Museum of Fine Arts in Boston, MA.
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