Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as ________ or ________.

ShopWell, a large supermarket chain, wants to offer a wider variety of fresh ready-to-go meals for its customers. ShopWell has contracted with The Great Wall, a Chinese restaurant, and Salad Heaven, a health food restaurant, to set up small take-out areas within the supermarket. This arrangement is an example of ________.

________ are acts, efforts, or performances exchanged from producer to user without ownership rights.

Explain the concept of bifurcated retailing and how this trend has affected department stores.

In organized retail crime, boosters steal merchandise and diverters sell the merchandise back to retailers.

Which of the following is the number of different product lines available at a particular retail store?

The environment in which service is delivered is referred to as the ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.

A destination retailer is a store that consumers view as distinctive enough to go out of their way to shop there.

Service industry jobs account for the majority of jobs in the United States.

According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers; then become successful; and eventually take the place of the established retailers they had challenged.

Explain why it is difficult to standardize services and why many consumers may not necessarily want service standardization.

In 2003, Home Depot's 40 Arizona stores participated with the Arizona Department of Water Resources and the cities of Phoenix, Mesa, and Scottsdale in a $1.8 million "Water, Use It Wisely" campaign. This is an example of ________.

An agent for an actor presents a client's qualifications to potential movie production companies until one company responds positively to the actor. This is an example of the ________ approach.

Which of the following is the purpose of omnichannel commerce?

Using the strategy of ________, retailers convert shopping from a passive pursuit into an interactive activity for customers in bricks and mortar locations.

A pop-up store is similar to a convenience store in that it carries a limited number of high-interest items at a premium price, creating time utility for consumers.

Retail stores are often classified on the breadth and depth of their merchandise assortment. The depth of the merchandise is the variety of choices for each specific product. Merchandise depth may be classified as ________ or ________.

Using current sales as a predictor, which of the following products would likely be most effectively sold using direct selling?

Which of the following is a type of in-home selling?