Question 1

Explain the limitations for marketers offering e-commerce shopping.

Accepted Answer

Limitations for marketers engaging in e-

Question 2

In response to the growth of category killers, department stores have focused more on marketing hard goods and have placed less emphasis on soft goods.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following types of retailers places the most emphasis on salespeople assisting customers throughout the purchase process?

Accepted Answer

A)  limited-service retailers 
B)  full-service retailers 
C)  self-service retailers 
D)  discount retailers 
E)  off-price retailers 
A)  limited-service retailers 
B)  full-service retailers 
C)  self-service retailers 
D)  discount retailers 
E)  off-price retailers

Question 4

Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?

Accepted Answer

A)  intangibility 
B)  perishability 
C)  variability 
D)  responsiveness 
E)  inseparability 
A)  intangibility 
B)  perishability 
C)  variability 
D)  responsiveness 
E)  inseparability

Question 5

Stop-N-Go and Circle K, both small stores that serve consumers willing to pay a higher price for the ease of buying staples close to home, are ________.

Accepted Answer

A)  specialty stores 
B)  convenience stores 
C)  supermarkets 
D)  pop-up stores 
E)  off-price retailers 
A)  specialty stores 
B)  convenience stores 
C)  supermarkets 
D)  pop-up stores 
E)  off-price retailers

Question 6

Another name for multilevel marketing is ________.

Accepted Answer

A)  integrated marketing 
B)  network marketing 
C)  the pyramid system 
D)  the party plan system 
E)  omnichannel marketing 
A)  integrated marketing 
B)  network marketing 
C)  the pyramid system 
D)  the party plan system 
E)  omnichannel marketing

Question 7

In retailing, a ________ is a set of related products a retailer offers.

Accepted Answer

A)  merchandise mix 
B)  merchandise assortment 
C)  merchandise breadth 
D)  product depth 
E)  product line 
A)  merchandise mix 
B)  merchandise assortment 
C)  merchandise breadth 
D)  product depth 
E)  product line

Question 8

What is the intangibility of service? How might a package delivery service deal with the intangibility characteristic of services?

Accepted Answer

Intangibility means that customers can't

Question 9

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand-name, fashion-oriented goods at low prices?

Accepted Answer

A)  specialty stores 
B)  warehouse clubs 
C)  off-price retailers 
D)  department stores 
E)  extreme-value retailers 
A)  specialty stores 
B)  warehouse clubs 
C)  off-price retailers 
D)  department stores 
E)  extreme-value retailers

Question 10

Briefly explain the wheel-of-retailing concept.

Accepted Answer

According to this concept, many new type

Question 11

Facility exteriors and interiors are part of ________.

Accepted Answer

A)  the servicescape 
B)  disintermediation 
C)  the core service 
D)  the intangibles in a service exchange 
E)  place marketing 
A)  the servicescape 
B)  disintermediation 
C)  the core service 
D)  the intangibles in a service exchange 
E)  place marketing

Question 12

The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.

Accepted Answer

A)  capacity management 
B)  disintermediation 
C)  place marketing 
D)  transactional marketing 
E)  servicescape management 
A)  capacity management 
B)  disintermediation 
C)  place marketing 
D)  transactional marketing 
E)  servicescape management

Question 13

Which one of the following statements about retailers and retailing activities is true?

Accepted Answer

A)  Retailers create form utility. 
B)  Most retailers are multi-million dollar operations. 
C)  Retailers are members of channels of distribution. 
D)  About half of all U.S. workers are employed by retailers. 
E)  Retailers sell only to businesses. 
A)  Retailers create form utility. 
B)  Most retailers are multi-million dollar operations. 
C)  Retailers are members of channels of distribution. 
D)  About half of all U.S. workers are employed by retailers. 
E)  Retailers sell only to businesses.

Question 14

Ads for an airline promote its last-minute fare savers program. This program is one way to deal with the service characteristic of perishability.

Accepted Answer

A) True 
 B)False

Question 15

Describe how nonstore retailing has recently grown.

Accepted Answer

Though most purchases are still made in

Question 16

________ are large stores that combine an economy supermarket with other lower-priced non-food merchandise.

Accepted Answer

A)  Variety stores 
B)  Category killers 
C)  Supercenters 
D)  Box stores 
E)  Convenience stores 
A)  Variety stores 
B)  Category killers 
C)  Supercenters 
D)  Box stores 
E)  Convenience stores

Question 17

Resale stores are primarily ________ and ________.

Accepted Answer

A)  convenience stores; pop-up stores 
B)  extreme-value retailers; thrift stores 
C)  warehouse clubs; consignment stores 
D)  leased departments; pop-up stores 
E)  consignment stores; thrift stores 
A)  convenience stores; pop-up stores 
B)  extreme-value retailers; thrift stores 
C)  warehouse clubs; consignment stores 
D)  leased departments; pop-up stores 
E)  consignment stores; thrift stores

Question 18

The wheel-of-retailing hypothesis can be used to explain the development and evolution of all forms of retailing.

Accepted Answer

A) True 
 B)False

Question 19

Customers whose complaints are resolved quickly are no more likely to buy from the same company again than are customers whose complaints are resolved slowly.

Accepted Answer

A) True 
 B)False

Question 20

Barnes & Noble has many retail stores as well as a presence on the web. What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and web sales?

Accepted Answer

The big problem for Barnes & Noble is th

Explain the limitations for marketers offering e-commerce shopping.

In response to the growth of category killers, department stores have focused more on marketing hard goods and have placed less emphasis on soft goods.

Which of the following types of retailers places the most emphasis on salespeople assisting customers throughout the purchase process?

Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?

Stop-N-Go and Circle K, both small stores that serve consumers willing to pay a higher price for the ease of buying staples close to home, are ________.

Another name for multilevel marketing is ________.

In retailing, a ________ is a set of related products a retailer offers.

What is the intangibility of service? How might a package delivery service deal with the intangibility characteristic of services?

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand-name, fashion-oriented goods at low prices?

Briefly explain the wheel-of-retailing concept.

Facility exteriors and interiors are part of ________.

The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.

Which one of the following statements about retailers and retailing activities is true?

Ads for an airline promote its last-minute fare savers program. This program is one way to deal with the service characteristic of perishability.

Describe how nonstore retailing has recently grown.

________ are large stores that combine an economy supermarket with other lower-priced non-food merchandise.

Resale stores are primarily and .

The wheel-of-retailing hypothesis can be used to explain the development and evolution of all forms of retailing.

Customers whose complaints are resolved quickly are no more likely to buy from the same company again than are customers whose complaints are resolved slowly.

Barnes & Noble has many retail stores as well as a presence on the web. What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and web sales?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters

Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Explain the limitations for marketers offering e-commerce shopping.

In response to the growth of category killers, department stores have focused more on marketing hard goods and have placed less emphasis on soft goods.

Which of the following types of retailers places the most emphasis on salespeople assisting customers throughout the purchase process?

Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?

Stop-N-Go and Circle K, both small stores that serve consumers willing to pay a higher price for the ease of buying staples close to home, are ________.

Another name for multilevel marketing is ________.

In retailing, a ________ is a set of related products a retailer offers.

What is the intangibility of service? How might a package delivery service deal with the intangibility characteristic of services?

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand-name, fashion-oriented goods at low prices?

Briefly explain the wheel-of-retailing concept.

Facility exteriors and interiors are part of ________.

The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.

Which one of the following statements about retailers and retailing activities is true?

Ads for an airline promote its last-minute fare savers program. This program is one way to deal with the service characteristic of perishability.

Describe how nonstore retailing has recently grown.

________ are large stores that combine an economy supermarket with other lower-priced non-food merchandise.

Resale stores are primarily ________ and ________.

The wheel-of-retailing hypothesis can be used to explain the development and evolution of all forms of retailing.

Customers whose complaints are resolved quickly are no more likely to buy from the same company again than are customers whose complaints are resolved slowly.

Barnes & Noble has many retail stores as well as a presence on the web. What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and web sales?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters

Resale stores are primarily and .