Exam 7: Segmentation, Target Marketing, and Positioning

Which of the following is the process of evaluating and selecting the most viable market segment to enter?

When McDonald's failed to realize that Applebee's and Chili's were providing products that met consumers' needs for a quick, tasty, and convenient meal, McDonald's failed to consider its ________.

Of the following generations, which has the youngest members?

Marketers might use a perceptual map to identify a(n) ________, an unserved market segment that can represent an opportunity for a new product entry.

Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use ________ segmentation variables.

Many people entertain in their homes during months when their homes are decorated for holidays. The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation.

Before selecting a targeting strategy, marketers should ________.

Explain why the Hispanic American population is particularly important to marketers.

Members of which generation were born in the years immediately following the end of World War II?

Because Cruise Ships International currently has limited financial and personnel resources, it should avoid a concentrated targeting strategy until its resources are more substantial.