Exam 14: Advanced Pricing Techniques
Exam 1: Managers,profits,and Markets54 Questions
Exam 2: Demand,supply,and Market Equilibrium76 Questions
Exam 3: Marginal Analysis for Optimal Decisions98 Questions
Exam 4: Basic Estimation Techniques24 Questions
Exam 5: Theory of Consumer Behavior105 Questions
Exam 6: Elasticity and Demand76 Questions
Exam 7: Demand Estimation and Forecasting65 Questions
Exam 8: Production and Cost in the Short Run107 Questions
Exam 9: Production and Cost in the Long Run89 Questions
Exam 10: Production and Cost Estimation53 Questions
Exam 11: Managerial Decisions in Competitive Markets98 Questions
Exam 12: Managerial Decisions for Firms With Market Power112 Questions
Exam 13: Strategic Decision Making in Oligopoly Markets62 Questions
Exam 14: Advanced Pricing Techniques57 Questions
Exam 15: Decisions Under Risk and Uncertainty60 Questions
Exam 16: Government Regulation of Business50 Questions
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A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by DD in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by DN in the figure below.The firm's variable costs are constant (SMC = AVC = $12)and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit.
How much profit will the firm earn by charging the optimal access charge and optimal access fee (remember that there are 50 daytime and 50 nighttime buyers)?

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(Multiple Choice)
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Correct Answer:
D
A firm faces the demand for its product, ,as shown in the figure below.It produces under conditions of constant costs in the long run,and LMC = LAC = $12 per unit.
If the firm must set a uniform price for the good,what price will it set to maximize its profit in the long run?

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(Multiple Choice)
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Correct Answer:
E
Drill Quest,Inc.manufactures drill bits for the oil industry.Drill Quest uses cost-plus pricing to set the price of its bits.Currently Drill Quest applies a 50 percent markup on average total cost.Average variable cost of producing bits is constant and equal to $6,000 per bit.Total fixed cost at Drill Quest is $550,000.DrillQuest currently produces 690 bits.Statistical estimation of demand for Drill Quest brand bits produces the following linear demand equation (where Q is the number of bits demanded and P is the price of bits): Use the MR = SMC approach to finding the profit-maximizing point on the demand for Drill Quest's bits.The profit-maximizing price to charge is $___________ per bit.
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(Multiple Choice)
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Correct Answer:
A
A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by DD in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by DN in the figure below.The firm's variable costs are constant (SMC = AVC = $12)and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit.
If a firm is selling a product in two markets,A and B,and the marginal revenue in A is $25 and the marginal revenue in B is $20,the firm should

(Multiple Choice)
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In order to maximize profit,a firm that produces two goods that are related in consumption should chose the levels of output at which:
(Multiple Choice)
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A firm sells two goods (X and Y)that are related in consumption.The estimated inverse demand and cost functions are: =105-0.5-0.75 =120--0.5 M=10+0.25 M=16+0.5
What are the profit-maximizing levels of output for the two goods?
(Multiple Choice)
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A firm sells two goods (X and Y)that are related in consumption.The estimated demand and cost conditions are: =20-0.1-0.05 =70-0.3-0.1 M=1+0.1 M=2+0.25 What are the profit-maximizing levels of output for the two goods?
(Multiple Choice)
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The WildTimes Bar offers female patrons a lower price for a drink than male patrons.The bar will maximize profit by selling a total of 200 drinks per night.At the current prices,male customers buy 150 drinks,while female customers buy 50 drinks.The marginal revenue from the last drink sold to a male customer is $1.50,while the marginal revenue from the last drink sold to a female customer is $0.50.The bar
(Multiple Choice)
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A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by DD in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by DN in the figure below.The firm's variable costs are constant (SMC = AVC = $12)and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit.
To maximize profit a price discriminating firm should

(Multiple Choice)
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A firm faces the demand for its product, ,as shown in the figure below.It produces under conditions of constant costs in the long run,and LMC = LAC = $12 per unit.
Under uniform pricing,the firm loses sales on _______ units that could be profitably sold if buyers paid their demand prices instead of facing the uniform price.

(Multiple Choice)
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Gus has 20 acres of land in cultivation and is currently planting both soybeans and peanuts.The last acre planted in soybeans yielded 20 bushels,and the last bushel of soybeans added $0.50 to Gus's total revenue.The last acre planted in peanuts yielded 10 bushels and the last bushel of peanuts added $1 to Gus's total revenue.Gus:
(Multiple Choice)
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A firm sells two goods (X and Y)that are related in consumption.The estimated demand and cost conditions are: =20-0.1-0.05 =70-0.3-0.1 M=1+0.1 M=2+0.25 What are the profit-maximizing prices for the two goods?
(Multiple Choice)
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Refer to the following: =666-0.5-2 =484.5-1.5-0.25 M=20+2 M=4+ What are the profit-maximizing levels of output for the two goods?
(Multiple Choice)
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The following graph shows the demands and marginal revenue in two markets,1 and 2,for a price discriminating firm along with total marginal revenue,MRT,and marginal cost.
What price should the firm charge in each market?

(Multiple Choice)
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A firm sells its product to two groups of buyers: daytime buyers and nighttime buyers.There are 50 daytime buyers,all of whom have identical demands given by DD in the figure below.There are 50 nighttime buyers,all of whom have identical demands given by DN in the figure below.The firm's variable costs are constant (SMC = AVC = $12)and its total fixed cost is $250,000.The marketing director must devise a two-part pricing plan that will maximize the firm's profit.
Assuming the firm will serve both daytime and nighttime buyers,what is the MCf function?

(Multiple Choice)
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Drill Quest,Inc.manufactures drill bits for the oil industry.Drill Quest uses cost-plus pricing to set the price of its bits.Currently Drill Quest applies a 50 percent markup on average total cost.Average variable cost of producing bits is constant and equal to $6,000 per bit.Total fixed cost at Drill Quest is $550,000.DrillQuest currently produces 690 bits.Statistical estimation of demand for Drill Quest brand bits produces the following linear demand equation (where Q is the number of bits demanded and P is the price of bits): Use the MR = SMC approach to finding the profit-maximizing point on the demand for Drill Quest's bits.The maximum possible profit is $___________.
(Multiple Choice)
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Drill Quest,Inc.manufactures drill bits for the oil industry.Drill Quest uses cost-plus pricing to set the price of its bits.Currently Drill Quest applies a 50 percent markup on average total cost.Average variable cost of producing bits is constant and equal to $6,000 per bit.Total fixed cost at Drill Quest is $550,000.DrillQuest currently produces 690 bits.Statistical estimation of demand for Drill Quest brand bits produces the following linear demand equation (where Q is the number of bits demanded and P is the price of bits): Using the cost-plus price,Drill Quest earns profit of (approximately)$___________ by selling 690 bits.
(Multiple Choice)
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A firm sells two goods (X and Y)that are related in consumption.The estimated demand and cost conditions are: =20-0.1-0.05 =70-0.3-0.1 M=1+0.1 M=2+0.25 Goods X and Y are
(Multiple Choice)
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Drill Quest,Inc.manufactures drill bits for the oil industry.Drill Quest uses cost-plus pricing to set the price of its bits.Currently Drill Quest applies a 50 percent markup on average total cost.Average variable cost of producing bits is constant and equal to $6,000 per bit.Total fixed cost at Drill Quest is $550,000.DrillQuest currently produces 690 bits.Statistical estimation of demand for Drill Quest brand bits produces the following linear demand equation (where Q is the number of bits demanded and P is the price of bits): If Drill Quest wishes to use cost-plus pricing,it can maximize profit by applying a markup of _____ percent on __________.
(Multiple Choice)
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