Question 1

One technique for dealing with not-at-home is to predict their responses from a knowledge of respondents' frequency of being away from home.

Accepted Answer

A) True 
 B)False

Question 2

The definition of a target population is usually obvious and requires little attention from the researcher.

Accepted Answer

A) True 
 B)False

Question 3

Census is appropriate if the population size is large and the cost and time associated with obtaining the information is high.

Accepted Answer

A) True 
 B)False

Question 4

If a population is surveyed and error is observed, this error is known as

Accepted Answer

A) sampling error 
B) data error 
C) unit error 
D) non sampling error. 
E) unit error. 
A) sampling error 
B) data error 
C) unit error 
D) non sampling error. 
E) unit error.

Question 5

Which of the following is the most cost-effective probability sampling technique? 
a) stratified 
b) systematic 
c) cluster 
d) quota

Accepted Answer

The answer of Which of the following is the most...

Question 6

In cluster sampling, a random sample of subgroups is selected and all members of the subgroups become part of the sample.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements concerning probability sampling is not true?

Accepted Answer

A) The target population defines the research objective. 
B) The definition of alternative target populations can nearly always be made. 
C) The sample frame consists of a list of population members or of a procedure by which sampling units can be located. 
D) When a choice exists, preference should be given to populations that are convenient to sample. 
E) The specification of a target population should make clear what is excluded. 
A) The target population defines the research objective. 
B) The definition of alternative target populations can nearly always be made. 
C) The sample frame consists of a list of population members or of a procedure by which sampling units can be located. 
D) When a choice exists, preference should be given to populations that are convenient to sample. 
E) The specification of a target population should make clear what is excluded.

Question 8

A sampling frame must list all members of a target population.

Accepted Answer

A) True 
 B)False

Question 9

Non-probability sampling allows the researcher to explicitly identify possible biases.

Accepted Answer

A) True 
 B)False

Question 10

Sampling frame is a list of population members used to obtain a sample.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following sets of sampling techniques contains only probability sampling technique? 
a) simple random sampling, stratified sampling, cluster sampling 
b) stratified sampling, judgmental sampling, systematic sampling 
c) convenience sampling, judgmental sampling, quota sampling 
d) quota sampling, cluster sampling, simple random sampling

Accepted Answer

The answer of Which of the following sets of sampling...

Question 12

It is possible to obtain a representative sample of a population just by using common sense and judgment.

Accepted Answer

A) True 
 B)False

Question 13

A subset problem is characterized by which of the following? 
a) population is larger than the sampling frame 
b) sampling frame is larger than the population 
c) some overlap of sampling frame and population 
d) none of the above

Accepted Answer

The answer of A subset problem is characterized by which...

Question 14

A snowball design is very useful in reaching small, specialized populations.

Accepted Answer

A) True 
 B)False

Question 15

Sampling works in cases where taking a census is not possible, or if the population of interest is homogenous

Accepted Answer

A) True 
 B)False

Question 16

A researcher can never go wrong by "overdefining" the target population.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about sample size is true?

Accepted Answer

A) A rule of thumb is to include at least two members from every subgroup to be analyzed. 
B) If the sample size is very small, a judgmental sample may be more reliable and representative than a probability sample. 
C) The determination of sample size should not involve cost. 
D) Low sampling costs do not justify a larger sample. 
E) None of the above. 
A) A rule of thumb is to include at least two members from every subgroup to be analyzed. 
B) If the sample size is very small, a judgmental sample may be more reliable and representative than a probability sample. 
C) The determination of sample size should not involve cost. 
D) Low sampling costs do not justify a larger sample. 
E) None of the above.

Question 18

The term "sampling unit" is always used to refer to a "respondent."

Accepted Answer

A) True 
 B)False

Question 19

One way to overcome the problem of unlisted telephone numbers is to dial numbers randomly.

Accepted Answer

A) True 
 B)False

Question 20

A sampling frame is 
a) the list of elements included in the sample 
b) the list of items to be sampled from 
c) usually provides biased statistics 
d) is a form of non-probability sampling 
e) none of the above.

Accepted Answer

The answer of A sampling frame is 
a) the list...

Exam 14: Sampling Fundamentals

One technique for dealing with not-at-home is to predict their responses from a knowledge of respondents' frequency of being away from home.

The definition of a target population is usually obvious and requires little attention from the researcher.

Census is appropriate if the population size is large and the cost and time associated with obtaining the information is high.

If a population is surveyed and error is observed, this error is known as

Which of the following is the most cost-effective probability sampling technique? a) stratified b) systematic c) cluster d) quota

In cluster sampling, a random sample of subgroups is selected and all members of the subgroups become part of the sample.

Which of the following statements concerning probability sampling is not true?

A sampling frame must list all members of a target population.

Non-probability sampling allows the researcher to explicitly identify possible biases.

Sampling frame is a list of population members used to obtain a sample.

It is possible to obtain a representative sample of a population just by using common sense and judgment.

A subset problem is characterized by which of the following? a) population is larger than the sampling frame b) sampling frame is larger than the population c) some overlap of sampling frame and population d) none of the above

A snowball design is very useful in reaching small, specialized populations.

Sampling works in cases where taking a census is not possible, or if the population of interest is homogenous

A researcher can never go wrong by "overdefining" the target population.

Which of the following statements about sample size is true?

The term "sampling unit" is always used to refer to a "respondent."

One way to overcome the problem of unlisted telephone numbers is to dial numbers randomly.

A sampling frame is a) the list of elements included in the sample b) the list of items to be sampled from c) usually provides biased statistics d) is a form of non-probability sampling e) none of the above.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters