Question 1

Non-probability sampling is typically used in descriptive type of research.

Accepted Answer

A) True 
 B)False

Question 2

A rule of thumb for determining sample size is to make sure that the largest subgroup to be analyzed contains 100 members.

Accepted Answer

A) True 
 B)False

Question 3

A researcher who tries to better represent a population by combining lists of population members may have to face the problem of duplication.

Accepted Answer

A) True 
 B)False

Question 4

A researcher, involved in a study of the population of Houston, divided the city into city blocks and then drew a random sample of 200 city blocks.All households in the 200 blocks were interviewed. The researcher used

Accepted Answer

A) a simple random sample. 
B) judgmental sampling. 
C) snowball sampling. 
D) cluster sampling. 
E) systematic sampling. 
A) a simple random sample. 
B) judgmental sampling. 
C) snowball sampling. 
D) cluster sampling. 
E) systematic sampling.

Question 5

In judgmental sampling, the expert uses his judgment to identify the representative samples.

Accepted Answer

A) True 
 B)False

Question 6

Hidden biases in non-probability samples can be eliminated by increasing the sample size.

Accepted Answer

A) True 
 B)False

Question 7

There is no evidence that people who are listed in the telephone book and those who are not listed are different.

Accepted Answer

A) True 
 B)False

Question 8

Determining the sample size in a stratified sampling plan involves identifying homogeneous subgroups.

Accepted Answer

A) True 
 B)False

Question 9

The object of sampling is to obtain data that is representative of the population.

Accepted Answer

A) True 
 B)False

Question 10

The efficiency of call-backs can be improved by systematically scheduling call-backs at the same time every day.

Accepted Answer

A) True 
 B)False

Non-probability sampling is typically used in descriptive type of research.

A rule of thumb for determining sample size is to make sure that the largest subgroup to be analyzed contains 100 members.

A researcher who tries to better represent a population by combining lists of population members may have to face the problem of duplication.

A researcher, involved in a study of the population of Houston, divided the city into city blocks and then drew a random sample of 200 city blocks.All households in the 200 blocks were interviewed. The researcher used

In judgmental sampling, the expert uses his judgment to identify the representative samples.

Hidden biases in non-probability samples can be eliminated by increasing the sample size.

There is no evidence that people who are listed in the telephone book and those who are not listed are different.

Determining the sample size in a stratified sampling plan involves identifying homogeneous subgroups.

The object of sampling is to obtain data that is representative of the population.

The efficiency of call-backs can be improved by systematically scheduling call-backs at the same time every day.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters

Exam 14: Sampling Fundamentals

Non-probability sampling is typically used in descriptive type of research.

A rule of thumb for determining sample size is to make sure that the largest subgroup to be analyzed contains 100 members.

A researcher who tries to better represent a population by combining lists of population members may have to face the problem of duplication.

A researcher, involved in a study of the population of Houston, divided the city into city blocks and then drew a random sample of 200 city blocks.All households in the 200 blocks were interviewed. The researcher used

In judgmental sampling, the expert uses his judgment to identify the representative samples.

Hidden biases in non-probability samples can be eliminated by increasing the sample size.

There is no evidence that people who are listed in the telephone book and those who are not listed are different.

Determining the sample size in a stratified sampling plan involves identifying homogeneous subgroups.

The object of sampling is to obtain data that is representative of the population.

The efficiency of call-backs can be improved by systematically scheduling call-backs at the same time every day.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters