Question 1

Sampling error is

Accepted Answer

A) the difference between a true measure obtained from the population and a measure obtained from a sample representing the
Population. 
B) the difference between the expected measure of the population and a true measure obtained from the population. 
C) the difference between the expected measure of the sample and a true measure obtained from the sample in a previous study. 
D) a researcher induced error. 
E) none of the above. 
A) the difference between a true measure obtained from the population and a measure obtained from a sample representing the
Population. 
B) the difference between the expected measure of the population and a true measure obtained from the population. 
C) the difference between the expected measure of the sample and a true measure obtained from the sample in a previous study. 
D) a researcher induced error. 
E) none of the above.

Question 2

Deciding on the sampling plan and anticipating the results of analysis are significant steps in the research process, but at this point it is still too early in the process to allow for a more reliable estimate of the cost of a study.

Accepted Answer

A) True 
 B)False

Question 3

In a probability sample, each member of the population has a known probability of being included in the sample.

Accepted Answer

A) True 
 B)False

Question 4

A researcher should only use a secondary source after all primary sources have been exhausted.

Accepted Answer

A) True 
 B)False

Question 5

One useful method to anticipate the results of analysis is to produce dummy or fictional data for survey questions and then to analyze that data.

Accepted Answer

A) True 
 B)False

Question 6

Tactical research decisions must be made before the research approach has been chosen.

Accepted Answer

A) True 
 B)False

Question 7

If an interviewer fabricates the responses to a survey, it induces an) __________ error.

Accepted Answer

A) recording 
B) interference 
C) interviewer 
D) questioning 
E) personnel 
A) recording 
B) interference 
C) interviewer 
D) questioning 
E) personnel

Question 8

The total error in a research study is the difference between the true mean value of the variable being studied and the observed mean value obtained through the research study.

Accepted Answer

A) True 
 B)False

Question 9

Because different research methods serve different purposes, a researcher can get into difficulty by combining several methods in a single research study.For that reason, it is best to stick with one method.

Accepted Answer

A) True 
 B)False

Question 10

The absence of structure in an exploratory research permits a thorough pursuit of interesting ideas and clues about the problem situation

Accepted Answer

A) True 
 B)False

Question 11

Graphical evaluation and review techniques are essentially a first-generation PERT approach to scheduling, in which both the completion probabilities and activity costs to be built into a network representation are considered.

Accepted Answer

A) True 
 B)False

Question 12

A major challenge that is faced by the researcher in designing the sampling plan is how to minimize nonresponse.

Accepted Answer

A) True 
 B)False

Question 13

GANTT charts are activity flowcharts that schematically represent the activity, time, and personnel requirements of a research project.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a type of response error?

Accepted Answer

A) Sampling frame error 
B) Recording error 
C) Selection error 
D) Interference error 
E) Data error 
A) Sampling frame error 
B) Recording error 
C) Selection error 
D) Interference error 
E) Data error

Question 15

All of the following are sources of secondary data except

Accepted Answer

A) syndicated data. 
B) the existing company information system. 
C) a questionnaire designed to address the research objective. 
D) government sources, such as the Census Bureau. 
E) trade association studies and reports. 
A) syndicated data. 
B) the existing company information system. 
C) a questionnaire designed to address the research objective. 
D) government sources, such as the Census Bureau. 
E) trade association studies and reports.

Question 16

Constraints, budgeting and scheduling activities ensure that the resources are used effectively and efficiently.

Accepted Answer

A) True 
 B)False

Question 17

Exploratory research may be useful in finding out what kinds of questions the respondents will be willing or able to answer.

Accepted Answer

A) True 
 B)False

Question 18

In exploratory research, hypotheses may be very vague or may not exist at all.

Accepted Answer

A) True 
 B)False

Question 19

If brand preference data is collected instead of brand purchase data, the following error is said to be committed.

Accepted Answer

A)  surrogate information error 
B)  population definition error 
C)  non-response error 
D)  measurement error 
E)  none of the above 
A)  surrogate information error 
B)  population definition error 
C)  non-response error 
D)  measurement error 
E)  none of the above

Question 20

Exploratory, descriptive, and causal research approaches differ in how precise their hypotheses are and in their data collection methods.

Accepted Answer

A) True 
 B)False

Exam 4: Research Design and Implementation

Sampling error is

Deciding on the sampling plan and anticipating the results of analysis are significant steps in the research process, but at this point it is still too early in the process to allow for a more reliable estimate of the cost of a study.

In a probability sample, each member of the population has a known probability of being included in the sample.

A researcher should only use a secondary source after all primary sources have been exhausted.

One useful method to anticipate the results of analysis is to produce dummy or fictional data for survey questions and then to analyze that data.

Tactical research decisions must be made before the research approach has been chosen.

If an interviewer fabricates the responses to a survey, it induces an) __________ error.

The total error in a research study is the difference between the true mean value of the variable being studied and the observed mean value obtained through the research study.

Because different research methods serve different purposes, a researcher can get into difficulty by combining several methods in a single research study.For that reason, it is best to stick with one method.

The absence of structure in an exploratory research permits a thorough pursuit of interesting ideas and clues about the problem situation

Graphical evaluation and review techniques are essentially a first-generation PERT approach to scheduling, in which both the completion probabilities and activity costs to be built into a network representation are considered.

A major challenge that is faced by the researcher in designing the sampling plan is how to minimize nonresponse.

GANTT charts are activity flowcharts that schematically represent the activity, time, and personnel requirements of a research project.

Which of the following is a type of response error?

All of the following are sources of secondary data except

Constraints, budgeting and scheduling activities ensure that the resources are used effectively and efficiently.

Exploratory research may be useful in finding out what kinds of questions the respondents will be willing or able to answer.

In exploratory research, hypotheses may be very vague or may not exist at all.

If brand preference data is collected instead of brand purchase data, the following error is said to be committed.

Exploratory, descriptive, and causal research approaches differ in how precise their hypotheses are and in their data collection methods.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters