Question 1

Which of the following is not a design error?

Accepted Answer

A) Sampling frame error 
B) Recording error 
C) Selection error 
D) Measurement error 
E) Experimental error 
A) Sampling frame error 
B) Recording error 
C) Selection error 
D) Measurement error 
E) Experimental error

Question 2

The time involved in doing a research study should be considered when calculating the cost of research.An opportunity may be missed if research delays a management decision.

Accepted Answer

A) True 
 B)False

Question 3

Descriptive research can be defined as

Accepted Answer

A) a research approach which is used when a researcher needs general insights into a problem. 
B) an approach to determine cause-and-effect relationships. 
C) a snapshot of some aspect of the marketing environment at a particular point in time. 
D) an approach which isolates all causal factors. 
E) none of the above. 
A) a research approach which is used when a researcher needs general insights into a problem. 
B) an approach to determine cause-and-effect relationships. 
C) a snapshot of some aspect of the marketing environment at a particular point in time. 
D) an approach which isolates all causal factors. 
E) none of the above.

Question 4

Descriptive research is routinely used to discover all of the following except

Accepted Answer

A) how a product should be distributed. 
B) new ideas and hypotheses. 
C) how a product should be changed. 
D) the target segment for a product. 
E) All of these are discovered by descriptive research. 
A) how a product should be distributed. 
B) new ideas and hypotheses. 
C) how a product should be changed. 
D) the target segment for a product. 
E) All of these are discovered by descriptive research.

Question 5

_____ is/are collected especially to address a specific research objective.

Accepted Answer

A) Causal research 
B) Secondary data 
C) Primary data 
D) PERT data 
A) Causal research 
B) Secondary data 
C) Primary data 
D) PERT data

Question 6

The probability based scheduling approach that recognizes and measures the uncertainty of the project completion times is the

Accepted Answer

A) GANTT chart. 
B) PERT chart. 
C) Critical Path Method. 
D) GERT chart. 
E) none of the above. 
A) GANTT chart. 
B) PERT chart. 
C) Critical Path Method. 
D) GERT chart. 
E) none of the above.

Question 7

The difference between primary and secondary data centers on

Accepted Answer

A)  who collected the data 
B)  the variables the data describe 
C)  why the data was collected 
D)  the richness of the data 
E)  the diversity of the data 
A)  who collected the data 
B)  the variables the data describe 
C)  why the data was collected 
D)  the richness of the data 
E)  the diversity of the data

Question 8

Descriptive research can be thought of as a snapshot of some aspect of the marketing environment at a particular point in time.

Accepted Answer

A) True 
 B)False

Which of the following is not a design error?

The time involved in doing a research study should be considered when calculating the cost of research.An opportunity may be missed if research delays a management decision.

Descriptive research can be defined as

Descriptive research is routinely used to discover all of the following except

_____ is/are collected especially to address a specific research objective.

The probability based scheduling approach that recognizes and measures the uncertainty of the project completion times is the

The difference between primary and secondary data centers on

Descriptive research can be thought of as a snapshot of some aspect of the marketing environment at a particular point in time.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters

Exam 4: Research Design and Implementation

Which of the following is not a design error?

The time involved in doing a research study should be considered when calculating the cost of research.An opportunity may be missed if research delays a management decision.

Descriptive research can be defined as

Descriptive research is routinely used to discover all of the following except

_____ is/are collected especially to address a specific research objective.

The probability based scheduling approach that recognizes and measures the uncertainty of the project completion times is the

The difference between primary and secondary data centers on

Descriptive research can be thought of as a snapshot of some aspect of the marketing environment at a particular point in time.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters