Exam 5: Strategic Prospecting and Preparing for Sales Dialogue

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The first stage of obtaining precall information focuses on the contact.

(True/False)
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It's important for salespeople to understand their buyers' communication styles.

(True/False)
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In order for a lead to be considered a sales prospect, that lead must have a need for the salesperson's product.

(True/False)
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The prospecting method in which salespeople's customers or prospects give them leads and provides a letter of introduction is called what?

(Multiple Choice)
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Salespeople should gather a variety of types of information about their prospects, but that information should be limited to their role as a business person and not about their personal lives.

(True/False)
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Although the salesperson will be dealing with the contact, it is extremely important for the salesperson to gain some information on the contact's company prior to making the sales call.

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______________in any organization screen their bosses' calls and sometimes are curt and even rude.

(Short Answer)
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While it is important to gain information on the prospect, it is relatively unimportant to gain any information on the prospect's organization prior to initiating sales dialogue.

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What is the goal of strategic prospecting?

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The primary objective of strategic prospecting is to identify leads.

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The prospecting method in which salespeople's customers or prospects give them leads is called what?

(Multiple Choice)
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Prospects that meet or exceed screening criteria established by the salesperson or the sales organization are called what?

(Multiple Choice)
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Leads that meet or exceed screening criteria established by the salesperson or the sales organization are called what?

(Multiple Choice)
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In order for a lead to be considered a sales prospect, that lead must have a need for the salesperson's product.

(True/False)
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______________is a process designed to identify, qualify, and prioritize sales opportunities, whether they represent potential new customers or opportunities to generate additional business from existing customers.

(Short Answer)
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The part of the strategic processing plan necessary for effectively evaluating the relative success of the plan is referred to as the ________ system.

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Cold calling is one of the most successful forms of prospecting.

(True/False)
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Although salespeople often dislike prospecting, it is the only way to increase revenue.

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Sales leads are also known as _______________

(Multiple Choice)
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With respect to prospecting, which of the following statements is untrue?

(Multiple Choice)
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