Exam 1: Overview of Personal Selling
Exam 1: Overview of Personal Selling126 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers143 Questions
Exam 4: Communication Skills134 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue121 Questions
Exam 6: Planning Sales Dialogues and Presentations138 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment138 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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Kevin is a salesperson who relies heavily on trust building. This style of selling is known as?
Free
(Multiple Choice)
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Correct Answer:
C
Jennifer follows the trust-based relationship selling strategy when dealing with her customers. She can expect to be ________________ her customers' decision-making processes.
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(Multiple Choice)
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Correct Answer:
B
In the Trust-Based sales process salespeople need to develop a selling strategy for their sales territory each customer and each _________________.
Free
(Short Answer)
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Correct Answer:
Sales Call
David is always willing to support his customers even when an immediate sale is not expected. David is perceived by his customers as a _____________________ one of the roles David plays as a consultative salesperson.
(Multiple Choice)
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_________________ refers to non-retail sales positions where the salesperson remains in his/her employer's place of business while dealing with customers.
(Short Answer)
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Julie is a salesperson. As a salesperson, one of Julie's responsibilities will likely be to assist with market research.
(True/False)
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An approach to selling based on the notion that the customers buying to satisfy particular need or set up needs is referred to as ____________________ selling.
(Short Answer)
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The new generation of salespeople will face demands from sophisticated buyers, economic uncertainties, and new technologies.
(True/False)
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Salespeople have contributed to the economic growth of the United States in two basic ways:
(Multiple Choice)
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The desired outcomes in trust-based relationship selling include which of the following?
(Multiple Choice)
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The theoretical background for the stimulus-response approach to personal selling originated in early experiments with animal behavior.
(True/False)
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__________________ refers to a customer-oriented approach that uses truthful, non-manipulative tactics to satisfy the long-term needs of both the customer and the selling firm.
(Short Answer)
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Salespeople are rarely involved in market research because their time is better utilized in sales efforts.
(True/False)
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"Does this salesperson help me achieve my strategic priorities?" can be a question customers ask themselves when assessing customer value.
(True/False)
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The mental states approach to selling requires salespeople to listen very carefully (when using this approach).
(True/False)
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The first step of the initiating customer relationships phase of the trust-based sales process is strategic ______________.
(Short Answer)
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____________refers to something that stimulates or incites activity in the economy.
(Short Answer)
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The ability to develop appropriate selling strategy is important to trust-based sales process.
(True/False)
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