Exam 1: Overview of Personal Selling

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Kevin is a salesperson who relies heavily on trust building. This style of selling is known as?

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C

Jennifer follows the trust-based relationship selling strategy when dealing with her customers. She can expect to be ________________ her customers' decision-making processes.

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B

In the Trust-Based sales process salespeople need to develop a selling strategy for their sales territory each customer and each _________________.

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Sales Call

Which of the following is not a class of sales job?

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David is always willing to support his customers even when an immediate sale is not expected. David is perceived by his customers as a _____________________ one of the roles David plays as a consultative salesperson.

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_________________ refers to non-retail sales positions where the salesperson remains in his/her employer's place of business while dealing with customers.

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Julie is a salesperson. As a salesperson, one of Julie's responsibilities will likely be to assist with market research.

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Salespeople should only be concerned with sales revenue.

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An approach to selling based on the notion that the customers buying to satisfy particular need or set up needs is referred to as ____________________ selling.

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The new generation of salespeople will face demands from sophisticated buyers, economic uncertainties, and new technologies.

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Salespeople have contributed to the economic growth of the United States in two basic ways:

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The desired outcomes in trust-based relationship selling include which of the following?

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The theoretical background for the stimulus-response approach to personal selling originated in early experiments with animal behavior.

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__________________ refers to a customer-oriented approach that uses truthful, non-manipulative tactics to satisfy the long-term needs of both the customer and the selling firm.

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Salespeople are rarely involved in market research because their time is better utilized in sales efforts.

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"Does this salesperson help me achieve my strategic priorities?" can be a question customers ask themselves when assessing customer value.

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The mental states approach to selling requires salespeople to listen very carefully (when using this approach).

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The first step of the initiating customer relationships phase of the trust-based sales process is strategic ______________.

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____________refers to something that stimulates or incites activity in the economy.

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The ability to develop appropriate selling strategy is important to trust-based sales process.

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