Exam 9: Expanding Customer Relations

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The four sequential components of effective follow-up include __________, Connect, Know, and Relate.

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Interact

Resilience and shrewdness are important characteristics for salespeople to have when dealing with customer complaints.

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False

Natalie is a salesperson for an office supply company. Which of the following activities is appropriate for Natalie to engage in if she is interested in converting her customers into highly committed lifetime customers?

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E

One of the important questions a salesperson must ask when developing a server strategy is "how do customers rate as in terms of their _______________?"

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Superior service quality is becoming an increasingly popular strategy for differentiation among many organizations.

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Which of the following components of effective follow-up reflects a salesperson's ability to apply relevant understanding and insight to create value-added interactions?

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For the relational salesperson, it's safe to say that the real work does not begin until after the order is signed.

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LaTosha is very good at getting customers to purchase her company's products.However, her customers are usually dissatisfied with the performance of the products even though they perform as well if not better than the competition's products.Which of the following is most likely the problem?

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Once the salesperson and the customer have agreed upon how to resolve the complaint, the salesperson should do what?

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A salesperson should actively seek and manage information gathered through buyer-seller contact and collaboration to develop insight regarding the buyer's changing situation, needs, and expectations.

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What should the salesperson do next if the complaining customer proposes a viable way (some action)to resolve the complaint?

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Mathew has called the customer service department of one of his suppliers to make a complaint.The customer service agent acts indifferent to Mathew's problem but agrees to resolve the issue.The customer service agent should have:

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One of the customer expectations of salespeople is that they will expeditiously resolve _____________, mistakes, or defects.

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Handling complaints in any manner as long as they are handled is important to building successful long-term relationships.

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Computer technology can help salespeople assess enhance follow-up activities with their customers.

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What is the customer service dimension that refers to a salesperson's desire to work with and properly service customers on a daily basis?

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The first step in the complaint handling process is to ask the customer what he or she would like you to do.

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One advantage of computer technology is that salespeople can now track their orders in real time and, subsequently, relate the appropriate information to their customers.

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When handling customer complaints it is important to ask of the buyer what he/she would like to have happen in order to resolve the issue.By doing this, the salesperson:

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Which of the following are post sale follow-up methods available to salespeople for providing useful information to their customers?

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