Exam 4: Action and Interaction: Direct Response and Promotions

Explore all topics

________ marketing occurs when a seller and customers deal with each other directly rather than through an intermediary,such as a wholesaler or retailer.

(Multiple Choice)

4.9/5

(38)

Question 141

Which type of direct-marketing list consists of the marketer's own customers or members?

(Multiple Choice)

4.8/5

(38)

Question 142

In direct-response marketing,service firms are agencies that specialize in supplying printing,mailing,and list brokering.

(True/False)

4.9/5

(30)

Question 143

The four main players in direct-response marketing are the advertisers,the agencies,the media,and the government.

(True/False)

4.9/5

(25)

Question 144

Which of the following is a form of personal sales?

(Multiple Choice)

4.9/5

(34)

Question 145

Which of the following is a promotion designed specifically to increase customer retention?

(Multiple Choice)

4.9/5

(36)

Question 146

Rebate and refund mean basically the same thing.

(True/False)

4.7/5

(42)

Question 147

Which term refers to a direct marketer's potential customer?

(Multiple Choice)

4.8/5

(27)

Question 148

Name and describe three partnership programs discussed in your text.

(Essay)

4.9/5

(41)

Question 149

What is the rationale for the higher cost of direct marketing?

(Multiple Choice)

4.7/5

(32)

Question 150

Showing 141 - 150 of 150

________ marketing occurs when a seller and customers deal with each other directly rather than through an intermediary,such as a wholesaler or retailer.

Which type of direct-marketing list consists of the marketer's own customers or members?

In direct-response marketing,service firms are agencies that specialize in supplying printing,mailing,and list brokering.

The four main players in direct-response marketing are the advertisers,the agencies,the media,and the government.

Which of the following is a form of personal sales?

Which of the following is a promotion designed specifically to increase customer retention?

Rebate and refund mean basically the same thing.

Which term refers to a direct marketer's potential customer?

Name and describe three partnership programs discussed in your text.

What is the rationale for the higher cost of direct marketing?

Strategic Brand Communication

Advertising

Public Relations

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters