Exam 11: Visual Communication

Stop motion and claymation are two types of animation.

The ________ of type refers to how easy it is to perceive the letters.

Effective web videos should be planned using the same considerations used for television or film.

The two general types of printed images are photographs and illustrations.

How do the tools used by web designers differ from the tools used by other types of art directors?

Noelia operates the audio recording equipment during television commercial shoots.What is Noelia's role?

Which type of design appeared in the 1990s as a rejection of the niceties of traditional design?

Photographs are considered which type of printed image?

A second color used in addition to black-and-white is known as ________.

Morphing is a video technique in which one object gradually changes into another.

Full-color images are reproduced using four distinctive shades of ink in a process called ________.

Refer to the following passage to answer the questions below. A television ad for Meridia,a prescription medication for managing obesity,begins by showing a close-up of a cute,pudgy baby's face while a voice-over says something to the effect that "doctors have been concerned about your weight all your life." The baby's face gradually turns into that of a woman who is attractive yet overweight,and the voice-over says,"Meridia can help-just ask your doctor." Then the scene shifts,rather abruptly,to the name of the prescription medication. -The art director wants to purchase a previously recorded image of a baby's face rather than go through the process of casting and abiding by all the regulations for working with minors.This decision was most likely made during the ________ stage of the production process.

The Michelin Man is an illustration that appears in many advertisements for Michelin tires.The Michelin Man,who is made of tires,represents the brand.The Michelin Man is an example of a ________.

Layout design only serves an aesthetic purpose.

Copywriters and art directors who imagine what the finished ad might look like are engaged in ________.

A ________ layout may have art,but it is either embedded in the copy or placed in a subordinate position.

Quick,miniature,preliminary sketches are known as ________.

A layout that uses a number of visuals of matched or proportional sizes is known as ________.

Color that aligns exactly with the image in a print ad is said to be ________.

Designers of outdoor advertising should make the relationship between foreground and background as obvious as possible.