Exam 4: Action and Interaction: Direct Response and Promotions

Kinder Clothes,an online children's clothing marketer,uses data mining to identify and segment customers who have purchased infant clothing,toddler clothing,and children's clothing.The company has also used data mining to further identify and segment these groups based on whether they purchased clothing for boys or girls.In this example,Kinder Clothes is using ________.

Trade promotions are most important in which type of strategy?

In what types of situations are price deals most likely to be effective?

Consumer promotions are most important in which type of strategy?

How is most direct mail sent?

Which of the following provide the consumer with something extra through the package itself?

The average response rate for a direct mail offer is 10 percent.

Stephanie has a Target Visa card.It's a regular Visa card,but when she uses it at a Target store,her child's school receives 1 percent of her purchase.When she uses the card elsewhere,the school receives 0.5 percent of her purchase.In fact,the school has helped sign up people for the cards by sending brochures home with every student,and now the school receives $500-$2,000 every quarter from Target.What types of promotion are represented in this scenario?

Which of the following is NOT a type of company that has traditionally made extensive use of direct marketing?

When two companies come together to offer a product,the effort is called ________.

The consumer promotion that provides a reduction in the normal price charged for a good or service announced at the point of sale or through mass or direct advertising is known as a ________.

Which type of list is derived from people who have answered some type of direct-response offer?

Direct-response marketing is a growth area because it is easy to evaluate its effectiveness.

What type of sales promotion would benefit a political candidate the most?

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -What type of partnership program does McDonald's enter into when its promotions are related to movies?

________ involves manufacturers developing marketing communication programs with their main retail accounts,instead of for them.

An activity and communications program designed to build excitement in a market for a limited period of time in order to stimulate trial,increase consumer demand,or improve product availability is categorized as ________.

The ________ regulates email marketing.

The consumer promotion that is a tangible reward for a particular act,usually purchasing a product or visiting the point-of-purchase,is known as a ________.

Laurie is a college professor who teaches a course in direct marketing.She is a member of the Direct Marketing Association (DMA),a trade association for businesses in the direct-marketing industry,because it is a useful source of current information for her course.She receives direct mail offers,emails,and telemarketing calls from a variety of businesses that are also sent to other members of the DMA.What type of list is Laurie's name most likely on?