Exam 6: Competitive Position and Sources of Advantage

Calculate the approximate relative market share of a company whose market share is 76%,while the market shares of its three largest competitors are 13%,22%,and 26%.

A market-based strategy that leverages a knowledge advantage with respect to both customers and competitors,and can be implemented with a nonconfrontational approach that minimizes losses,is known as a(n)________ strategy.

Calculate the average percentage cost of goods sold for the top three competitors of a business when the cost advantage index of the business is 120 and the percentage cost of goods sold by the business is 60%.

Calculate the percentage cost of goods sold by a business if the cost advantage index of the business is 150 and the average percentage cost of goods sold by its top three competitors are 40%,50%,and 30%,respectively.

The more competitors an industry has,the lower will be the differentiation among those competitors,and low differentiation increases competitive rivalry.

An advantage in brand or company reputation helps to support price and margins,even in business-to-business markets.

Major sources of competitive advantage are cost advantage,differentiation advantage,and marketing advantage.

As a business builds more of the same product,there is a greater opportunity for ________ effects.

Which of the following formulas is used to calculate a company's relative market share?

Which of the following is true regarding a reactive strategy?

Which of the following is true for businesses with above average customer value?

A larger unit volume allows for production and purchasing economies that lower the per-unit manufacturing cost of a product,thereby creating a scope effect.

Competitive benchmarking is a process that was developed initially at Xerox to improve its competitive position relative to key competitors.

A larger production volume allows for production and purchasing economies that lower the unit cost of a product,thereby producing a ________ effect.

A business identifies its key area of competitive weakness and then looks outside its industry to another company that is recognized as a world-class performer in that area in an attempt to emulate them.This process is referred to as ________.

Which of the following is true regarding customer buying power?

As the sales force is given more products to sell to the same customers,a(n)________ effect is created.

Which of the following is true regarding an oblique strategy?

Calculate the total share of the three largest competitors of a firm,if the firm has a market share of 60% and relative market share of 200.

Which of the following is true regarding competitive rivalry?