Question 1

Which of the following is an internal financial metric?

Accepted Answer

A) customer awareness 
B) market share 
C) revenue per customer 
D) product defects 
E) customer satisfaction 
A) customer awareness 
B) market share 
C) revenue per customer 
D) product defects 
E) customer satisfaction D

Question 2

If TRX Inc's sales total $150 million,and the cost of goods sold is $50 million,calculate the percent gross profit for TRX.

Accepted Answer

A) 33.3% 
B) 25% 
C) 66.6% 
D) 15% 
E) 75% 
A) 33.3% 
B) 25% 
C) 66.6% 
D) 15% 
E) 75% C

Question 3

Which of the following is an external backward-looking metric for a company?

Accepted Answer

A) intent to repurchase 
B) customer awareness 
C) perceived performance 
D) customer satisfaction 
E) customer retention 
A) intent to repurchase 
B) customer awareness 
C) perceived performance 
D) customer satisfaction 
E) customer retention E

Question 4

A share development index of 40 means that the business or product has only obtained 40 percent of its share potential.

Accepted Answer

A) True 
 B)False

Question 5

When considering marketing metrics for a company,market share is most likely to be ________.

Accepted Answer

A) an internal forward-looking metric 
B) an external backward-looking metric 
C) an internal metric that is used after the reporting period 
D) an external metric that is used during the reporting period 
E) an internal metric that can be used either during or after the reporting period 
A) an internal forward-looking metric 
B) an external backward-looking metric 
C) an internal metric that is used after the reporting period 
D) an external metric that is used during the reporting period 
E) an internal metric that can be used either during or after the reporting period

Question 6

Chloe is examining her company's marketing performance metrics.Which of the following would be on the list?

Accepted Answer

A) capacity utilization 
B) operating expenses 
C) earnings per share 
D) customer value 
E) return on assets 
A) capacity utilization 
B) operating expenses 
C) earnings per share 
D) customer value 
E) return on assets

Question 7

Which of the following would be considered a competitiveness metric for a company?

Accepted Answer

A) marketing return on investment 
B) relative service quality 
C) marketing return on sales 
D) capacity utilization 
E) gross profit 
A) marketing return on investment 
B) relative service quality 
C) marketing return on sales 
D) capacity utilization 
E) gross profit

Question 8

The cost of goods sold and the SGA expenses of an organization are $60 million and $25 million,respectively.Its other operating expenses amount to $15 million.Determine the total operating income of the organization if it generates sales revenues of $150 million.

Accepted Answer

A) $100 million 
B) $90 million 
C) $75 million 
D) $60 million 
E) $50 million 
A) $100 million 
B) $90 million 
C) $75 million 
D) $60 million 
E) $50 million

Question 9

The net marketing contribution for TRX Inc.is $20 million.The marketing and sales expenses come up to $4 million.Calculate the marketing return on investment for the company.

Accepted Answer

A) 66.6% 
B) 300% 
C) 500% 
D) 100% 
E) 50% 
A) 66.6% 
B) 300% 
C) 500% 
D) 100% 
E) 50%

Question 10

Sales revenues,net profits,return on sales,assets as a percentage of sales,and return on assets are measures of internal financial performance that provide a market-based view of performance.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is an internal forward-looking metric for a company?

Accepted Answer

A) sales revenues 
B) late payments 
C) percent gross profit 
D) return on assets 
E) net profit before tax 
A) sales revenues 
B) late payments 
C) percent gross profit 
D) return on assets 
E) net profit before tax

Question 12

Which of the following is considered an external performance benchmark for a product's performance in the market?

Accepted Answer

A) sales revenues 
B) net profits 
C) return on sales 
D) relative product quality 
E) assets as a percentage of sales 
A) sales revenues 
B) net profits 
C) return on sales 
D) relative product quality 
E) assets as a percentage of sales

Question 13

Customer performance metrics include measures of customer satisfaction,customer retention,and customer lifetime value.

Accepted Answer

A) True 
 B)False

Question 14

The net marketing contribution metric enables a company to measure the profit impact of a marketing strategy.

Accepted Answer

A) True 
 B)False

Question 15

The operating income of a company is $10 million,the net marketing contribution is $30 million and general and administrative expenses are $5 million.Calculate the other operating expenses.

Accepted Answer

A) $10 million 
B) $5 million 
C) $15 million 
D) $20 million 
E) $25 million 
A) $10 million 
B) $5 million 
C) $15 million 
D) $20 million 
E) $25 million

Question 16

Which of the following is true of the net marketing contribution of a firm?

Accepted Answer

A) It sets a benchmark to gauge improving or deteriorating marketing profitability. 
B) General and administrative expenses are included to assess the net marketing contribution. 
C) It is an internal in-process financial metric. 
D) It is equal to the revenues of the firm. 
E) It includes all operating expenses. 
A) It sets a benchmark to gauge improving or deteriorating marketing profitability. 
B) General and administrative expenses are included to assess the net marketing contribution. 
C) It is an internal in-process financial metric. 
D) It is equal to the revenues of the firm. 
E) It includes all operating expenses.

Question 17

What is the marketing return on sales (marketing ROS)for a product line that generates $40 million in sales revenues with a net marketing contribution of $32 million ?

Accepted Answer

A) 75% 
B) 80% 
C) 100% 
D) 125% 
E) 150% 
A) 75% 
B) 80% 
C) 100% 
D) 125% 
E) 150%

Question 18

________ index a business or product against another similar business or product with respect to product performance,service quality,and brand image.

Accepted Answer

A) Competitiveness metrics 
B) Finance-based performance metrics 
C) Market share metrics 
D) Internal performance metrics 
E) Customer metrics 
A) Competitiveness metrics 
B) Finance-based performance metrics 
C) Market share metrics 
D) Internal performance metrics 
E) Customer metrics

Question 19

The net marketing contribution for a firm is the firm's ________.

Accepted Answer

A) profits 
B) profits - (other operating expenses) 
C) gross profit - (marketing and sales expenses) 
D) (all revenues)- (all expenses) 
E) (sales revenues)- (cost of goods sold) 
A) profits 
B) profits - (other operating expenses) 
C) gross profit - (marketing and sales expenses) 
D) (all revenues)- (all expenses) 
E) (sales revenues)- (cost of goods sold)

Question 20

MINI-CASE
The operating income of Carbon Footwear is $10 million.Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million.The general and administrative expenses and other operating expenses amount to $20 million.
-Mini-Case Question.What is the total amount of Carbon Footwear's net marketing contribution?

Accepted Answer

A) $10 million 
B) $20 million 
C) $30 million 
D) $40 million 
E) $50 million 
A) $10 million 
B) $20 million 
C) $30 million 
D) $40 million 
E) $50 million

Which of the following is an internal financial metric?

If TRX Inc's sales total $150 million,and the cost of goods sold is $50 million,calculate the percent gross profit for TRX.

Which of the following is an external backward-looking metric for a company?

A share development index of 40 means that the business or product has only obtained 40 percent of its share potential.

When considering marketing metrics for a company,market share is most likely to be ________.

Chloe is examining her company's marketing performance metrics.Which of the following would be on the list?

Which of the following would be considered a competitiveness metric for a company?

The cost of goods sold and the SGA expenses of an organization are $60 million and $25 million,respectively.Its other operating expenses amount to $15 million.Determine the total operating income of the organization if it generates sales revenues of $150 million.

The net marketing contribution for TRX Inc.is $20 million.The marketing and sales expenses come up to $4 million.Calculate the marketing return on investment for the company.

Sales revenues,net profits,return on sales,assets as a percentage of sales,and return on assets are measures of internal financial performance that provide a market-based view of performance.

Which of the following is an internal forward-looking metric for a company?

Which of the following is considered an external performance benchmark for a product's performance in the market?

Customer performance metrics include measures of customer satisfaction,customer retention,and customer lifetime value.

The net marketing contribution metric enables a company to measure the profit impact of a marketing strategy.

The operating income of a company is $10 million,the net marketing contribution is $30 million and general and administrative expenses are $5 million.Calculate the other operating expenses.

Which of the following is true of the net marketing contribution of a firm?

What is the marketing return on sales (marketing ROS)for a product line that generates $40 million in sales revenues with a net marketing contribution of $32 million ?

________ index a business or product against another similar business or product with respect to product performance,service quality,and brand image.

The net marketing contribution for a firm is the firm's ________.

Customer Focus, customer Performance, and Profit Impact

Market Potential, market Demand, and Market Share

The Customer Experience and Value Creation

Market Segmentation and Segmentation Strategies

Competitive Position and Sources of Advantage

Product Positioning, branding, and Product Line Strategies

Value-Based Pricing and Pricing Strategies

Marketing Channels and Channel Mapping

Marketing Communications, social Media, and Customer Response

Portfolio Analysis and Strategic Market Planning

Offensive Strategies

Defensive Strategies

Building a Marketing Plan

Marketing Metrics,performance,and Strategy Implementation

Market-Based Management and Financial Performance

Filters

Exam 2: Marketing Metrics and Marketing Profitability

Which of the following is an internal financial metric?

If TRX Inc's sales total $150 million,and the cost of goods sold is $50 million,calculate the percent gross profit for TRX.

Which of the following is an external backward-looking metric for a company?

A share development index of 40 means that the business or product has only obtained 40 percent of its share potential.

When considering marketing metrics for a company,market share is most likely to be ________.

Chloe is examining her company's marketing performance metrics.Which of the following would be on the list?

Which of the following would be considered a competitiveness metric for a company?

The cost of goods sold and the SGA expenses of an organization are $60 million and $25 million,respectively.Its other operating expenses amount to $15 million.Determine the total operating income of the organization if it generates sales revenues of $150 million.

The net marketing contribution for TRX Inc.is $20 million.The marketing and sales expenses come up to $4 million.Calculate the marketing return on investment for the company.

Sales revenues,net profits,return on sales,assets as a percentage of sales,and return on assets are measures of internal financial performance that provide a market-based view of performance.

Which of the following is an internal forward-looking metric for a company?

Which of the following is considered an external performance benchmark for a product's performance in the market?

Customer performance metrics include measures of customer satisfaction,customer retention,and customer lifetime value.

The net marketing contribution metric enables a company to measure the profit impact of a marketing strategy.

The operating income of a company is $10 million,the net marketing contribution is $30 million and general and administrative expenses are $5 million.Calculate the other operating expenses.

Which of the following is true of the net marketing contribution of a firm?

What is the marketing return on sales (marketing ROS)for a product line that generates $40 million in sales revenues with a net marketing contribution of $32 million ?

________ index a business or product against another similar business or product with respect to product performance,service quality,and brand image.

The net marketing contribution for a firm is the firm's ________.

Customer Focus, customer Performance, and Profit Impact

Market Potential, market Demand, and Market Share

The Customer Experience and Value Creation

Market Segmentation and Segmentation Strategies

Competitive Position and Sources of Advantage

Product Positioning, branding, and Product Line Strategies

Value-Based Pricing and Pricing Strategies

Marketing Channels and Channel Mapping

Marketing Communications, social Media, and Customer Response

Portfolio Analysis and Strategic Market Planning

Offensive Strategies

Defensive Strategies

Building a Marketing Plan

Marketing Metrics,performance,and Strategy Implementation

Market-Based Management and Financial Performance

Filters