Exam 12: Offensive Strategies

The growth in the gaming console market led to the emergence of a gaming consoles segment for products priced under $1,000.Though its current product line-up begin at $3,000,Sentinel Inc. ,an American gaming equipment manufacturer,responded to this need by launching a product,the Cerebro Console,priced at $920,designed for the price-performance needs of the segment.Which of the following offensive strategies did Sentinel Inc.use?

One of the primary advantages of an unrelated new market entry strategy is decreased market dependency.

What does it mean if the market development index is equal to 60?

The combination of market attractiveness and competitive advantage creates a portfolio position for any given product-market.

A growth strategy to develop an untapped new-market potential offers both high risk and the possibility of high return.

MINI-CASE Clarion Inc.is a firm that produces components for the manufacturing equipment market and currently enjoys a 42% market share.Through an analysis of the share development path,the marketing department of the firm estimates that the firm should perform at a 95% level in product awareness,85% in product preference,80% in intentions to purchase,90% in product availability,and 75% in rate of purchase. -Mini-Case Question.Clarion Inc.has focused its product-market strategies on large manufacturers,that have sales exceeding $100 million per year and that purchase large-scale,multi-million dollar equipment.However,research conducted by the marketing department identifies a fairly attractive market potential for Clarion manufacturing equipment among smaller manufacturers.Clarion Inc.produces a line of lower capacity manufacturing equipments,with a pricing strategy aimed at catering to the needs of the small manufacturers.In this example,Clarion Inc.uses a ________ strategy.

Alex has determined that along the share-development path,his business should perform at an 80% level in product preference,50% in intentions to purchase,90% in product availability,and 70% in rate of purchase.If the share potential index for Alex's business is 20%,at what level of product awareness should his business perform?

Name and describe the four fundamental offensive strategic market plans that can be used to increase a business's penetration of an existing market.

Lucy has determined that along the share-development path,her business should perform at a 74% level of product awareness,68% in product preference,92% in intentions to purchase,and 85% in rate of purchase.If the share potential index for Lucy's business is 18%,at what level of product availability should her business perform?

A firm uses a core offensive strategic market plan of investing to improve competitive position.The strategic objective of the firm is to improve margins.Which of the following strategies is the firm most likely to use?

Which of the following is true about an offensive strategic market plan?

Which of the following fundamental offensive strategic market plans is most likely be pursued in the core strategy of invest to enter new markets?

Which of the following statements is true of a "new emerging market"?

Costigan's Skates Inc. ,a firm that manufactures and exports skateboards,wants to grow financially,but decides that the market for skateboards is fairly saturated.The firm's management team decides to expand into manufacturing snowboards,as they believe the Costigan brand will have credibility in this area and the market will not be saturated.In this example,Costigan's Skates Inc.is using the ________ offensive strategy.

Martha has determined that along the share-development path,her business should perform at a 91% level of product awareness,73% in product preference,86% in intentions to purchase,and 76% in product availability.If the share potential index for Martha's business is 26%,at what level of purchase rate should her business perform?

A low level of market attractiveness requires an offensive strategic market plan.

Which of the following formulas is used to calculate the share development index?

Entry into emerging markets requires significant investment to develop demand.

Norton has determined that along the share-development path,his business should perform at an 85% level of product awareness,76% in product preference,68% in product availability,and 92% in rate of purchase.If the share potential index for Norton's business is 25%,at what level of purchase intentions should his business perform?

A business with a share development index equal to 45 means that the business ________.