Exam 2: The Business Vision and Mission

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One of the benefits of having a clear mission and vision is the promotion of a sense of shared expectations among all managers and employees.

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In order to motivate a workforce effectively, both profit and vision are needed.

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As indicated in the strategic-management model, a clear ________ is needed before alternative strategies can be formulated and implemented.

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Which question is NOT addressed in an effective mission statement?

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Union Pacific's mission statement focuses on environmental stewardship rather than on transportation or railroads because good mission statements identify the utility of a firm's products to its customers.

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Stakeholders of an organization include stockholders, customers and creditors, but not competitors.

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All stakeholders' claims on an organization ________ pursued with equal emphasis.

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Effective and carefully planned mission statements

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According to Drucker, a business' mission is the foundation for all of the following EXCEPT

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According to King and Cleland, carefully developed written mission statements provide a basis for organizing work, departments, activities, and segments around a common purpose.

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Which question is NOT answered in an effective mission statement?

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A mission statement, is an enduring statement of purpose that distinguishes one organization from other similar enterprises.

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Vision and mission statements can often be found in the front of annual reports.

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A good mission statement effectively reflects the anticipations of customers and reveals the utility that various products or services offer customers. Give three examples of this.

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Raising the question "What is our business" may cause a realization of fundamental disagreement among individuals who have worked together for a long time and who think they know each other.

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Which component of a mission statement addresses the basic beliefs, values, aspirations, and ethical priorities of the firm?

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Who is referred to as "the father of modern management?"

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According to Drucker, the most important time for a company to develop mission and vision statements is when the company is experiencing financial difficulty.

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A mission statement should be broad enough to reconcile differences among an organization's various stakeholders.

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When a company has been successful, the question "What is our business?" becomes less important.

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