Exam 3: The External Assessment

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What is the range for a firm's total weighted score in an External Factor Evaluation Matrix?

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To perform an external audit, a company first must gather competitive intelligence and information about economic, social, cultural, demographic, environmental, political, governmental, legal, and technological trends.

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The weights and total weighted scores in a Competitive Profile Matrix (CPM) have the same meaning as the weights and total weighted scores in a(n)

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Discuss the process of performing an external audit.

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All of the following are political, governmental, and legal variables that can represent key opportunities or threats to organizations EXCEPT

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Political forecasts can be the most important part of an external audit for firms that depend heavily on government contracts.

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The shift to a service economy is an example of a(n) ________ force.

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What is the first step in designing an External Factor Evaluation (EFE) Matrix?

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________ forces are shaping the way people live, work, produce, and consume.

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Major competitors' weaknesses can represent internal opportunities.

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A strong dollar enables ________ firms to purchase raw materials more cheaply from other countries.

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Significant barriers to entry are not always sufficient to keep some new firms from entering industries with higher-quality products, lower prices, and substantial marketing resources.

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A low value of the dollar means lower exports and higher imports.

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Hiring top executives from rival firms is a way companies obtain competitive intelligence.

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Unpublished sources of external strategic information include all of the following EXCEPT

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The World Economic Outlook report predicts a global growth rate of around ________ percent.

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A total weighted score of ________ in an External Factor Evaluation (EFE) Matrix indicates that an organization is responding in an outstanding way to existing opportunities and threats in its industry.

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Intensity of competition ________ in lower-return industries.

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The aim of an external audit is to develop an exhaustive list of every possible factor that could influence the business.

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What are the five major types of external forces that should be examined as part of an external audit? Give an example of each type of force.

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