Exam 3: Assessing the Internal Environment of the Firm

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An increase in profits indicates an improvement in cash flow.

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Financial analysis provides an accurate way to assess the relative strengths of firms and can be used as a complete guide to study companies.

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In value chain analysis, general management is considered part of a firm's infrastructure.

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Managers should focus their attention on interrelationships among value chain activities within the firm-not on relationships among activities within the firm and other organizations (such as suppliers and customers).

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When using industry norms as a standard of comparison, managers must be sure that the firms used in the comparisons are representative of all sizes and strategies within the industry.

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What are some ways in which a firm's general administration can help create (or enhance) competitive advantages?

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Customer service would include

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