Exam 4: Using Design Thinking

Design thinking is a tool for entrepreneurs.

Illustrate how you would ensure that a brainstorming session is successful.

Swedish students realized that while people may have said they did not wear bicycle helmets because of safety-related reasons,the moment of insight came when they realized that the actual reason was because the helmets were unattractive.

Rosario is passionate about design thinking.She was approached to design an automatic door system that would shield nursing home residents from extreme weather as they travel between facility buildings.As part of her process,she talked to residents about what was important to them,interviewed staff,and observed the ways the current doors were used in order to better meet the needs of the people actually using the doors.This shows that Rosario possesses what essential skill for design thinkers?

In the context of design thinking,what term is used to refer to human emotions and desires?

In the context of design thinking,what is meant by inspiration?

From an entrepreneurial perspective,describe how one can "step into the shoes" of another in order to empathize with potential customers.

In addition to understanding how people do things,empathy helps you understand ______.

When IDEO was asked to redesign the Los Angeles voting system,the key to success was to use empathy to understand the subtleties of the act of voting.

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.