Exam 9: Marketing Implementation and Control

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?

(Multiple Choice)

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Question 21

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

(Multiple Choice)

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Question 22

What is the difference between social control and cultural control?

(Multiple Choice)

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Question 23

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

(Multiple Choice)

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Question 24

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

(Multiple Choice)

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Question 25

Empowerment means allowing employees to make decisions on how to best perform their jobs.

(True/False)

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Question 26

In the __________ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

(Multiple Choice)

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Question 27

Which of the following best describes a price consideration in an internal marketing program?

(Multiple Choice)

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Question 28

Which of the following is a goal of internal marketing?

(Multiple Choice)

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Question 29

The basis premise of the implementation through change approach is that:

(Multiple Choice)

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Question 30

Effective performance standards must reflect the uniqueness of the firm and its resources.

(True/False)

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Question 31

Planning sessions, workshops, formal reports, and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

(Multiple Choice)

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Question 32

Marketing implementation is often problematic, as marketing plans are usually devised by , while implementation is the responsibility of .

(Multiple Choice)

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Question 33

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

(True/False)

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Question 34

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

(Multiple Choice)

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Question 35

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit.

(Multiple Choice)

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Question 36

Under an implementation by command approach, the top manager acts more like a coordinator.

(True/False)

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Question 37

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

(Multiple Choice)

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Question 38

Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

(Essay)

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Question 39

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.

(True/False)

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Question 40

Showing 21 - 40 of 40

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

What is the difference between social control and cultural control?

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

Empowerment means allowing employees to make decisions on how to best perform their jobs.

In the __________ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

Which of the following best describes a price consideration in an internal marketing program?

Which of the following is a goal of internal marketing?

The basis premise of the implementation through change approach is that:

Effective performance standards must reflect the uniqueness of the firm and its resources.

Planning sessions, workshops, formal reports, and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

Marketing implementation is often problematic, as marketing plans are usually devised by , while implementation is the responsibility of .

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit.

Under an implementation by command approach, the top manager acts more like a coordinator.

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.

Marketing in Todays Economy

Strategic Marketing Planning

Collecting and Analyzing Marketing Information

Developing Competitive Advantage and Strategic Focus

Customers, Segmentation, and Target Marketing

The Marketing Program

Branding and Positioning

Ethics and Social Responsibility in Marketing Strategy

Developing and Maintaining Long-Term Customer Relationships

Filters

Exam 9: Marketing Implementation and Control

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

What is the difference between social control and cultural control?

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

Empowerment means ​allowing employees to make decisions on how to best perform their jobs.

In the __________ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

Which of the following best describes a price consideration in an internal marketing program? ​

Which of the following is a goal of internal marketing?

The basis premise of the implementation through change approach is that:

Effective performance standards must reflect the uniqueness of the firm and its resources.

Planning sessions, workshops, formal reports, and personal conversations are all part of the internal __________ that is necessary to implement marketing strategy using the internal marketing approach.

Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

__________ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit.

Under an implementation by command approach, the top manager acts more like a coordinator.​

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.​

Marketing in Todays Economy

Strategic Marketing Planning

Collecting and Analyzing Marketing Information

Developing Competitive Advantage and Strategic Focus

Customers, Segmentation, and Target Marketing

The Marketing Program

Branding and Positioning

Ethics and Social Responsibility in Marketing Strategy

Developing and Maintaining Long-Term Customer Relationships

Filters

Empowerment means allowing employees to make decisions on how to best perform their jobs.

Which of the following best describes a price consideration in an internal marketing program?

Marketing implementation is often problematic, as marketing plans are usually devised by , while implementation is the responsibility of .

Under an implementation by command approach, the top manager acts more like a coordinator.

Cultural controls are similar to social controls, but they focus on the norms of the workgroup rather than the entire organization.