Question 1

What are the two best practices to stay relevant?

Accepted Answer

Internships and being persistent in the goals you want to have for your role in social media.

Question 2

Learning does not stop after building a strong foundation of social media strategy.

Accepted Answer

A) True 
 B)False  True

Question 3

Brand protection is not necessarily a focus for the future for social media professionals.

Accepted Answer

A) True 
 B)False  False

Question 4

Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?

Accepted Answer

A)  voice search 
B)  advocacy marketing 
C)  ephemeral content 
D)  human interaction marketing 
A)  voice search 
B)  advocacy marketing 
C)  ephemeral content 
D)  human interaction marketing

Question 5

Snapchat lenses is one example of ______ technology, which allows a user to create both real and visual elements to interact with.

Accepted Answer

A)  AR 
B)  VR 
C)  MR 
D)  CR 
A)  AR 
B)  VR 
C)  MR 
D)  CR

Question 6

Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.

Accepted Answer

A) True 
 B)False

Question 7

Kristin is working with a start up in Iowa, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources. What is Kristin seeing?

Accepted Answer

A)  She is experiencing a virtual digital technology desert. 
B)  She is experiencing a future detachment of technology with this community. 
C)  She is experiencing a digital detox in this community. 
D)  She is experiencing a community that does not want social media in their community because it is a fad. 
A)  She is experiencing a virtual digital technology desert. 
B)  She is experiencing a future detachment of technology with this community. 
C)  She is experiencing a digital detox in this community. 
D)  She is experiencing a community that does not want social media in their community because it is a fad.

Question 8

Reviewing all of the chapters and giving yourself the title of social media guru means you are able to take on the social media world.

Accepted Answer

A) True 
 B)False

Question 9

Social media professionals are actively changing the field as we speak, but we have to ______.

Accepted Answer

A)  be fluid and adapt to the changes in the field, and better understand them 
B)  embrace every new shiny new tool to be the first in the industry 
C)  create a brand campaign to market ourselves as gurus in the field 
D)  focus on the new strategies since the foundation doesn't change 
A)  be fluid and adapt to the changes in the field, and better understand them 
B)  embrace every new shiny new tool to be the first in the industry 
C)  create a brand campaign to market ourselves as gurus in the field 
D)  focus on the new strategies since the foundation doesn't change

Question 10

You have been paired as a mentor at a local middle school, and this student is interested in the field. What would be some points of advice you would give the student about the field?

Accepted Answer

First and foremost, I would advise the s

Question 11

______ is defined as being "three dimensional" and puts the user in the environment.

Accepted Answer

A)  AR 
B)  VR 
C)  MR 
D)  CR 
A)  AR 
B)  VR 
C)  MR 
D)  CR

Question 12

What is the main difference between AR and VR?

Accepted Answer

AR interacts with physical and

Question 13

______ is one of the fastest growing areas of the future of social media, which connects to devices like Alexa and Siri.

Accepted Answer

A)  Ephemeral content 
B)  Advocacy marketing 
C)  Human interaction marketing 
D)  Voice search 
A)  Ephemeral content 
B)  Advocacy marketing 
C)  Human interaction marketing 
D)  Voice search

Question 14

Learning from failures and embracing Plan B is another perspective to keep motivated in growing in social media.

Accepted Answer

A) True 
 B)False

Question 15

As you are entering a job interview, you get the question "What is one trend that we need to be aware of?" Discuss what trend would you state as being one that would need further exploration in.

Accepted Answer

One trend that I believe we need to be a

Question 16

What are two questions would you like to ask when it comes to new tools and technologies?

Accepted Answer

(1) Is this technology going t

Question 17

Name two ways to take your skills to the next level.

Accepted Answer

Participat

Question 18

The focus on relationship management and the currency that is exchanged in this relationship is called ______.

Accepted Answer

A)  human interaction management 
B)  human interaction marketing 
C)  holistic interaction marketing 
D)  holistic interaction management 
A)  human interaction management 
B)  human interaction marketing 
C)  holistic interaction marketing 
D)  holistic interaction management

Question 19

What are some of the issues we have to be aware of for the future of social media?

Accepted Answer

A)  the "pay to play" game for paid media on social 
B)  Which platforms will continue to change and evolve? 
C)  the algorithm changes from FB 
D)  all of these 
A)  the "pay to play" game for paid media on social 
B)  Which platforms will continue to change and evolve? 
C)  the algorithm changes from FB 
D)  all of these

Question 20

Mario Armstrong is an example of a professional who has ______.

Accepted Answer

A)  never settled 
B)  embraced influencer marketing 
C)  did a ton of internships 
D)  none of these 
A)  never settled 
B)  embraced influencer marketing 
C)  did a ton of internships 
D)  none of these

What are the two best practices to stay relevant?

Learning does not stop after building a strong foundation of social media strategy.

Brand protection is not necessarily a focus for the future for social media professionals.

Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?

Snapchat lenses is one example of ______ technology, which allows a user to create both real and visual elements to interact with.

Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.

Kristin is working with a start up in Iowa, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources. What is Kristin seeing?

Reviewing all of the chapters and giving yourself the title of social media guru means you are able to take on the social media world.

Social media professionals are actively changing the field as we speak, but we have to ______.

You have been paired as a mentor at a local middle school, and this student is interested in the field. What would be some points of advice you would give the student about the field?

______ is defined as being "three dimensional" and puts the user in the environment.

What is the main difference between AR and VR?

______ is one of the fastest growing areas of the future of social media, which connects to devices like Alexa and Siri.

Learning from failures and embracing Plan B is another perspective to keep motivated in growing in social media.

As you are entering a job interview, you get the question "What is one trend that we need to be aware of?" Discuss what trend would you state as being one that would need further exploration in.

What are two questions would you like to ask when it comes to new tools and technologies?

Name two ways to take your skills to the next level.

The focus on relationship management and the currency that is exchanged in this relationship is called ______.

What are some of the issues we have to be aware of for the future of social media?

Mario Armstrong is an example of a professional who has ______.

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

Filters

Exam 13: What Does the Social Media World Have That Is New

What are the two best practices to stay relevant?

Learning does not stop after building a strong foundation of social media strategy.

Brand protection is not necessarily a focus for the future for social media professionals.

Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?

Snapchat lenses is one example of ______ technology, which allows a user to create both real and visual elements to interact with.

Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.

Kristin is working with a start up in Iowa, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources. What is Kristin seeing?

Reviewing all of the chapters and giving yourself the title of social media guru means you are able to take on the social media world.

Social media professionals are actively changing the field as we speak, but we have to ______.

You have been paired as a mentor at a local middle school, and this student is interested in the field. What would be some points of advice you would give the student about the field?

______ is defined as being "three dimensional" and puts the user in the environment.

What is the main difference between AR and VR?

______ is one of the fastest growing areas of the future of social media, which connects to devices like Alexa and Siri.

Learning from failures and embracing Plan B is another perspective to keep motivated in growing in social media.

As you are entering a job interview, you get the question "What is one trend that we need to be aware of?" Discuss what trend would you state as being one that would need further exploration in.

What are two questions would you like to ask when it comes to new tools and technologies?

Name two ways to take your skills to the next level.

The focus on relationship management and the currency that is exchanged in this relationship is called ______.

What are some of the issues we have to be aware of for the future of social media?

Mario Armstrong is an example of a professional who has ______.

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

Filters