Exam 12: How Social Media Is Applied: Exploring Different Specializations, Part II

Benedict is looking to propose a new artificial intelligence program for Sherlock, which will be programed to respond appropriately to certain responses like "When will the show be back on BBC?" or "Can Benedict and Martin take a break to film Season 5?" through Facebook Messenger. What does Benedict want to create?

The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?

______ is the field that has to deal with government regulations for what they share and post on social media.

At a conference, you hear a speaker share this point "the only social media platforms you need to be aware of are ones here in the U.S." Discuss your perspective on this point, and what are some campaigns and platforms that need to be explored at the global level.

Discuss two best practices for international social media practices.

Allowing people to share their stories is one of the best practices to keep in mind when using social media for nonprofits.

Discuss what it means to be "engaged" on channels where your audiences are located.

What was the lesson from the #TakeAction campaign?

Keith Quesenberry states that social care should be ______.

Having a social care program can help brands especially when ______.

Social media can help nonprofits in a variety of different ways, like ______.

What did the KRONKIWONGI campaign focused on for LEGO?

Crowdsourcing is the process of providing insights to solve a program and crowdfunding is focused on coming together to raise funds.

Hospitals are the only ones that are incorporating social media into their practices.

What does the role reviews play to health care and social media professionals?

Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.

Chloe Decker is focused on raising funds for her friend, Lars Morningstar, so he can get some help with a campaign he wants to do to bring students to the Cannes Lions Festival for the summer to get experienced. She posts on Facebook a link to GoFundMe, and is looking for her friends to help contribute. What is Chloe trying to do?

Name three KPIs for social care.

What is the primary focus for many health-care professionals when it comes to social media?

You have been asked to create a social care plan for a local festival. They are just promoting content, but there is little to no engagement. Outline the steps you will want to take in order to proactively set up a social care program.