Exam 5: Research in Social Media: Monitoring, Listening, and Analysis

You walk into the room and you have to pitch to the team from Nike. They are wanting to expand their Instagram presence and drive sales to their shoe line with Justin Timberlake, but they are not sure what additional metrics they need to have here. Provide your rationale for (1) metrics you would recommend them exploring and (2) how they can apply these insights.

Free

(Essay)

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Question 1

Correct Answer:

Verified

They would want to use behavioral metrics to focus on what actions people are taking in response to their content. However, since they are interested in audience growth, they will need to focus on advanced metrics as well. These insights can help them determine what content, messages, and timing can be most effective in reaching these key audiences, and who could also be driving the conversation with their influence on the platform.

______ provides metrics like mentions and trends along with using data insights to tie into strategic plans.

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(Multiple Choice)

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Question 2

Correct Answer:

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Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing?

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(Multiple Choice)

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Question 3

Correct Answer:

Verified

Identifying followers on given social media platforms gives the social media professional what types of benefits?

(Multiple Choice)

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Question 4

There are many benefits of listening and monitoring, such as ______.

(Multiple Choice)

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Question 5

______ metrics can be collected easily from the social media platform or separate service.

(Multiple Choice)

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Question 6

When evaluating third party tools, it is important that ______.

(Multiple Choice)

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Question 7

______ focuses on observing people's feedback and evaluating the sentiment and patterns for a social media manager.

(Multiple Choice)

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Question 8

Twitter Analytics are accessible to everyone, and there are some metrics that are specific to each platform (e.g., RTs, etc.). What type of metrics are these?

(Multiple Choice)

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(33)

Question 9

Delmondo is a tool that only monitors Facebook data.

(True/False)

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Question 10

Discuss three metrics that are unique to Snapchat, and why are they important for the overall strategy and understanding of this particular platform? If you were to propose using Snapchat, what metrics and tools would you use?

(Essay)

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Question 11

What is the definition of research?

(Essay)

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Question 12

Sabrina is a recent graduate of the University of Tennessee. She is interested in pursuing a career in social media, but she feels she needs some additional training. What certification should she explore for monitoring?

(Multiple Choice)

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Question 13

What are three questions you would want to address when reviewing third party tools?

(Essay)

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Question 14

What is a KPI?

(Short Answer)

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Question 15

What is an example of a basic metric for Facebook?

(Multiple Choice)

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Question 16

You are entering a client meeting and your boss says, "Monitoring is too expensive, we need to get rid of this." What is your response?

(Essay)

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(36)

Question 17

Landon is analyzing the reports for her latest project with The Breeder's Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?

(Multiple Choice)

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(34)

Question 18

The most complicated form of ______metrics focuses on exploring the actions audiences members take on social media.

(Multiple Choice)

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Question 19

Data collected by the social media professional are called ______

(Multiple Choice)

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Question 20

Showing 1 - 20 of 29

______ provides metrics like mentions and trends along with using data insights to tie into strategic plans.

Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing?

Identifying followers on given social media platforms gives the social media professional what types of benefits?

There are many benefits of listening and monitoring, such as ______.

______ metrics can be collected easily from the social media platform or separate service.

When evaluating third party tools, it is important that ______.

______ focuses on observing people's feedback and evaluating the sentiment and patterns for a social media manager.

Twitter Analytics are accessible to everyone, and there are some metrics that are specific to each platform (e.g., RTs, etc.). What type of metrics are these?

Delmondo is a tool that only monitors Facebook data.

Discuss three metrics that are unique to Snapchat, and why are they important for the overall strategy and understanding of this particular platform? If you were to propose using Snapchat, what metrics and tools would you use?

What is the definition of research?

Sabrina is a recent graduate of the University of Tennessee. She is interested in pursuing a career in social media, but she feels she needs some additional training. What certification should she explore for monitoring?

What are three questions you would want to address when reviewing third party tools?

What is a KPI?

What is an example of a basic metric for Facebook?

You are entering a client meeting and your boss says, "Monitoring is too expensive, we need to get rid of this." What is your response?

Landon is analyzing the reports for her latest project with The Breeder's Cup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?

The most complicated form of ______metrics focuses on exploring the actions audiences members take on social media.

Data collected by the social media professional are called ______

Introduction to Social Media: an Art and Science

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters