Question 1

How would you define social media based on the textbook reading? What are three attributes that are considered to be part of social media?

Accepted Answer

Social media can be defined by being online, word-of-mouth forums that focuses on creating content, and discussions and relationships with communities. Social media is not owned by one platform or another, but rather by a community which is constantly in flux and changing.

Question 2

Based on what was discussed in the textbook, social media is a science, not an art.

Accepted Answer

A) True 
 B)False  False

Question 3

Visual content that is considered to be snackable seems to live on most platforms like ______.

Accepted Answer

A)  Facebook and Twitter 
B)  Twitter and Instagram 
C)  Instagram and Snapchat 
D)  LinkedIn and YouTube 
A)  Facebook and Twitter 
B)  Twitter and Instagram 
C)  Instagram and Snapchat 
D)  LinkedIn and YouTube C

Question 4

The CEO of Snapchat is ______.

Accepted Answer

A)  Mark Zuckerberg 
B)  Jack Dorsey 
C)  Susan Wojcicki 
D)  Evan Spiegel 
A)  Mark Zuckerberg 
B)  Jack Dorsey 
C)  Susan Wojcicki 
D)  Evan Spiegel

Question 5

The time and frequency of posts are one of the main categories to consider. This is classified as ______.

Accepted Answer

A)  voice 
B)  analytics 
C)  audience 
D)  purpose 
A)  voice 
B)  analytics 
C)  audience 
D)  purpose

Question 6

What is considered to be thought leadership?

Accepted Answer

A)  Creating social media profiles and stating to the world you are a leader in the business with titles such as change evangelist, gurus, and social media expert. 
B)  Posting content that others have shared on your own account and for your audiences. 
C)  Disseminating only certain types of content on certain platforms that get the most traction and viewership. 
D)  Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content. 
A)  Creating social media profiles and stating to the world you are a leader in the business with titles such as change evangelist, gurus, and social media expert. 
B)  Posting content that others have shared on your own account and for your audiences. 
C)  Disseminating only certain types of content on certain platforms that get the most traction and viewership. 
D)  Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content.

Question 7

______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs.

Accepted Answer

A)  Traditional media 
B)  Social media 
C)  Digital media 
D)  Creative media 
A)  Traditional media 
B)  Social media 
C)  Digital media 
D)  Creative media

Question 8

______ focuses on taking insight into the account when evaluating data and analytics.

Accepted Answer

A)  Creative decision making 
B)  Insight decision making 
C)  Human interaction marketing 
D)  Influencer marketing 
A)  Creative decision making 
B)  Insight decision making 
C)  Human interaction marketing 
D)  Influencer marketing

Question 9

______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.

Accepted Answer

A)  Online persona 
B)  Avatar 
C)  Profile 
D)  Personal brand 
A)  Online persona 
B)  Avatar 
C)  Profile 
D)  Personal brand

Question 10

According to the textbook, Social media is not just a fad that can be addressed in a moment's notice.

Accepted Answer

A) True 
 B)False

Question 11

______ and ______ need to emerge for people to understand the importance of social media.

Accepted Answer

A)  Engagement; interactions 
B)  Paid media; earned media 
C)  Conversations; relationships 
D)  Metrics; data 
A)  Engagement; interactions 
B)  Paid media; earned media 
C)  Conversations; relationships 
D)  Metrics; data

Question 12

Discuss the differences between user-generated content and branded content.

Accepted Answer

User-generated conte

Question 13

Outline the main areas that are highlighted for social media professionals need to be aware of for social media.

Accepted Answer

Audiences (who are these individuals and

Question 14

Facebook developed their Timeline feature back in ______.

Accepted Answer

A)  2005 
B)  2011 
C)  2007 
D)  2012 
A)  2005 
B)  2011 
C)  2007 
D)  2012

Question 15

In 2017, Royal Caribbean created an "Intern-Ship" contest to find the perfect Instagram explorer to be part of the cruise experience and share content on behalf of the cruise line to drive travel destination sales and buzz. Discuss how Royal Caribbean could integrate both science and art in this campaign.

Accepted Answer

This campaign combined both research and

Question 16

Gary Vee, or otherwise known as Gary Vaynerchuk, has created his presence in the industry due to his active and branded form of storytelling with videos through his videographer, DRock. This is called ______.

Accepted Answer

A)  vlogging 
B)  blogging 
C)  content creation 
D)  research 
A)  vlogging 
B)  blogging 
C)  content creation 
D)  research

Question 17

Social media is owned by the community, not by one person or platform.

Accepted Answer

A) True 
 B)False

Question 18

Chewbecca Mom became infamous when she filmed herself on Facebook Live wearing a Chewbecca mask from Kohl's is an example of ______.

Accepted Answer

A)  becoming famous 
B)  becoming a viral sensation 
C)  becoming a fan of Star Wars 
D)  becoming known for live video 
A)  becoming famous 
B)  becoming a viral sensation 
C)  becoming a fan of Star Wars 
D)  becoming known for live video

Question 19

All social media platforms are the same. They do not have any defining or unique features to them.

Accepted Answer

A) True 
 B)False

Question 20

What are the two things to note about storytelling for social media?

Accepted Answer

To make sure to have your own

How would you define social media based on the textbook reading? What are three attributes that are considered to be part of social media?

Based on what was discussed in the textbook, social media is a science, not an art.

Visual content that is considered to be snackable seems to live on most platforms like ______.

The CEO of Snapchat is ______.

The time and frequency of posts are one of the main categories to consider. This is classified as ______.

What is considered to be thought leadership?

______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs.

______ focuses on taking insight into the account when evaluating data and analytics.

______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.

According to the textbook, Social media is not just a fad that can be addressed in a moment's notice.

and need to emerge for people to understand the importance of social media.

Discuss the differences between user-generated content and branded content.

Outline the main areas that are highlighted for social media professionals need to be aware of for social media.

Facebook developed their Timeline feature back in ______.

Gary Vee, or otherwise known as Gary Vaynerchuk, has created his presence in the industry due to his active and branded form of storytelling with videos through his videographer, DRock. This is called ______.

Social media is owned by the community, not by one person or platform.

Chewbecca Mom became infamous when she filmed herself on Facebook Live wearing a Chewbecca mask from Kohl's is an example of ______.

All social media platforms are the same. They do not have any defining or unique features to them.

What are the two things to note about storytelling for social media?

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

Exam 1: Introduction to Social Media: an Art and Science

How would you define social media based on the textbook reading? What are three attributes that are considered to be part of social media?

Based on what was discussed in the textbook, social media is a science, not an art.

Visual content that is considered to be snackable seems to live on most platforms like ______.

The CEO of Snapchat is ______.

The time and frequency of posts are one of the main categories to consider. This is classified as ______.

What is considered to be thought leadership?

______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs.

______ focuses on taking insight into the account when evaluating data and analytics.

______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.

According to the textbook, Social media is not just a fad that can be addressed in a moment's notice.

______ and ______ need to emerge for people to understand the importance of social media.

Discuss the differences between user-generated content and branded content.

Outline the main areas that are highlighted for social media professionals need to be aware of for social media.

Facebook developed their Timeline feature back in ______.

Gary Vee, or otherwise known as Gary Vaynerchuk, has created his presence in the industry due to his active and branded form of storytelling with videos through his videographer, DRock. This is called ______.

Social media is owned by the community, not by one person or platform.

Chewbecca Mom became infamous when she filmed herself on Facebook Live wearing a Chewbecca mask from Kohl's is an example of ______.

All social media platforms are the same. They do not have any defining or unique features to them.

What are the two things to note about storytelling for social media?

Ethical and Legal Fundamentals in Social Media

Personal and Professional Branding

Industry Qualifications and Roles

Research in Social Media: Monitoring, Listening, and Analysis

Strategic Planning for Social Media

Strategic Writing for Social Media

Audience Segmentation and Analysis

Creating, Managing, and Curating Content

Measurement, Evaluation, Budget and Calendar

How Social Media Is Applied: Exploring Different Specializations, Part I

How Social Media Is Applied: Exploring Different Specializations, Part II

What Does the Social Media World Have That Is New

Filters

and need to emerge for people to understand the importance of social media.