Exam 10: Mediated Communication

Rogers (2003)identified five qualities that influence the rate and likelihood of an innovation being adopted.The first is ______.

Explain the function of a gatekeeper.

Devon doesn't enjoy watching Survivor,but she watches every week with her roommate because it has become a ritual for the two of them as they unwind and get ready for their weekend.Devon is watching to fulfill what gratification?

This stage of the innovation process involves a lot of frustration and uncertainty as the adopter has to figure out how this innovation works.

Stu would like to purchase a smart fridge--new technology that alerts you when you are low on staple foods in your refrigerator.He is hesitant,however,because he doesn't know how useful it would be.He wishes he could use one for a little bit to see if it would be useful.Stu is concerned with ______.

The idea that if a sufficient number of people adopt the innovation,additional adoption of the innovation becomes self-sustaining,assuring future growth is known as ______.

Media richness theory suggests that deciding upon the best way to send a message is complicated by an increase in ______.

The newest technology should always be used if possible,according to Media Richness Theory.

Explain density as a network property.

People in the early majority category are not role models for adopting innovations,however they ensure whether an innovation will reach critical mass.

The premise of this theory is that the newest technology is not always best;we need to match the message with the medium best suited to present the message.

The smallest category of people who adopt innovations is the laggards.

Dusty is six credits away from completing his bachelor's degree in an online program.In his current online class,he is the one who starts the majority of threads on the discussion boards.Also,other students frequently send him e-mails asking his opinion about the best way to complete assignments.Dusty has the network role of a ______.

According to UGT,people use media to fulfill certain needs.

A star has connections with two or more groups that would otherwise not be linked.

This media theory contrasts the others in one major way;it suggests the viewers have control and will attend to the media for their own purposes.

Multiplexity refers to the extent to which two network members are linked together by more than one relationship or type of communication.

Network members are called nodes because the networks aren't always individuals.

Regina gets the Sunday newspaper every week.She particularly enjoys reading the Dear Abby and other advice columns;she likes to compare her opinions with those of the relationship "experts." Regina uses this medium for ______.

Nia has heard about Google Glass,eyewear that allows you to use the internet without others seeing it,but she has never actually seen anyone using it.She isn't even sure if it is officially on the market yet.Nia is concerned with ______.