Exam 11: Mass Communication

A short article was recently covered on CNN regarding a case in which a teenager committed suicide after having an argument on MySpace.For four days straight,CNN also covered a lengthy article about a teenager who sleeps with a pet python.The differences in this coverage are included in which factor of Agenda Setting Theory?

Heavy TV viewers attend to the TV an average of ______ hours a day.

In the ______ process,according to social cognitive theory of mass communication,we organize,remember,and mentally rehearse behavior.

By telling us what to think about,the news media also are telling us what to think.

According to Encoding/Decoding Theory,we must oppose and fight the dominant code.

Second level agenda-setting is also known as ______.

The term ______ does not necessarily imply someone is against dominant values or beliefs;it simply means the individual doing an ______ reading of a message understands the dominant ideology but chooses to interpret the message differently.

According to agenda setting theory,the news media are selective when reporting the news,and,as a result,much of reality is not covered by the media.Explain the four step framing process used by media gatekeepers.Give an example to illustrate each concept.

According to social cognitive theory of mass communication,we experience ______ motivation when we perceive we will be rewarded if modeling an observed behavior.

According to ______ the media produce messages that support the dominant ideology.

The dictionary or literal meaning of a word or message is which of the following?

______ is when heavy viewers have a common view of a social reality.TV shows attempt to exacerbate this by creating shows accessible to everyone.

______ occurs when minority persons are significantly less visible on TV than in real life,and those characters are more likely to be portrayed as victims of violence.

According to the Adler and Proctor textbook,the process whereby the media calls attention to some aspects of reality while obscuring other elements is known as ______.

The role of violence between daytime and primetime programming differ little.

Adam often calls Becca "dollface" because he thinks it cute,but she finds that word condescending.This is an example of ______.

Define and discuss vicarious motivation.

According to cultivation theory,the mass media "homogenizes" media consumers,making them think in similar ways and have similar values as those they view.This is known as ______.

Martin is in charge at a college radio station.He knows most listeners are not tuned in on Saturday mornings,so he always schedules alternative news stories at that time.Martin is a(n)______.

The mean-world syndrome occurs when light viewers of TV significantly overestimate real-life danger they face every day.