Exam 7: Persuasion

Guitar Hero uses The Beatles in their commercials.The advertisers of Guitar Hero are anticipating that having this band promote the game will entice the audience to use which peripheral tactic?

Purely rational arguments are identified as ______;Aristotle preferred this means of persuasion.

Structural coherence refers to a story's flow and arrangement.

______ messages stress affinity toward a person,place,or object.

Good reasons and consistency are two ways to determine ______.

According to ______,people will not have long-term behavior change unless they are both motivated and able to interpret a message.

According to Fishbein and Ajzen,an individual's plan to act or behave in a particular way is known as ______.

Explain the difference(s)between logos and pathos.

Toyota offers to plant five trees in the name of a Toyota owner as long as the owner provides Toyota with his or her e-mail address.Toyota will use the e-mail address to continue to solicit the owner and send advertisements.Which peripheral tactic is being used?

Centrally routed messages are much more likely to create long term change for the recipient than are peripheral messages.

Persuasion is typically defined as "human communication that is designed to influence others by modifying their beliefs,values,or attitudes."

In order for inoculation theory to work,targets of persuasion must anticipate a counterpersuasion effort,known as a/an ______.

In the extended political commercial for presidential candidate Donald Trump,he told many unverifiable stories in order to persuade the audience to vote for him.Which persuasive tactic was he using?

Fisher believes we should move from a dualistic approach to an integrated approach in persuasion.

With inoculation messages,even weak refutations provide protection.

An attitude is a "relatively enduring predisposition to respond ______."

Explain the concept of normative beliefs.

This peripheral cue relies on peer pressure to persuade.

Identify the two persuasive routes that are presented in the elaboration likelihood model.Then identify which route will have the longest persuasive effect and briefly explain why.Finally,identify and explain one of the two factors needed to ensure the person will use this route.

Quinton tells a story about how it took him three hours to vote in the most recent elections due to lines and exit polls.Scotty believes him because he had a similar experience in the past.Scotty is utilizing ______.