Question 1

A systematic method for describing,analyzing,interpreting,and evaluating the persuasive force of messages is known as ______.

Accepted Answer

A) content analysis 
B) experimental research 
C) rhetorical criticism 
D) survey research 
A) content analysis 
B) experimental research 
C) rhetorical criticism 
D) survey research C

Question 2

Content analysis is primarily used to study mass communication.

Accepted Answer

A) True 
 B)False  False

Question 3

Besides research methods used,thoroughly explain two differences between the social scientific and humanistic approaches to communication theory.

Accepted Answer

For the humanistic approach,meaning is presumed to be subjective and unique to the individual,even though meaning is likely influenced by social processes and subjectivity is a hallmark;one's own interpretation is of interest.Objectivity is a central feature of social science.Social scientists believe that through careful standardization (i.e. ,objectivity),researchers can observe patterns of communication that can hold true for all (or most)people,all (or most)of the time.These patterns that hold true across groups,time,and place are known as generalizations.

Question 4

Researchers who are interested in the structure of interactions typically conduct ______.

Accepted Answer

A) content analysis 
B) interaction analysis 
C) rhetorical criticism 
D) textual analysis 
A) content analysis 
B) interaction analysis 
C) rhetorical criticism 
D) textual analysis

Question 5

The participant-observer researcher becomes fully involved with the culture or context,but he or she has admitted his or her research agenda before entering the environment.

Accepted Answer

A) True 
 B)False

Question 6

Differentiate between why social scientific approach researchers follow determinism and humanistic approach researchers follow pragmatism.

Accepted Answer

Social scientists tend to follow determi

Question 7

Theories can grow when there is a deeper and more nuanced understanding of the original principles.This is known as ______.

Accepted Answer

A) induction 
B) deduction 
C) intension 
D) extension 
A) induction 
B) deduction 
C) intension 
D) extension

Question 8

The control of a variable is known as manipulation.

Accepted Answer

A) True 
 B)False

Question 9

In ethnographic research,acting as a complete observer allows for the most objectivity in recording data.

Accepted Answer

A) True 
 B)False

Question 10

______ research is reported by someone other than the person who conducted it,which means the information could be unintentionally presented in a biased manner.

Accepted Answer

A) Primary 
B) Secondary 
C) Quantitative 
D) Qualitative 
A) Primary 
B) Secondary 
C) Quantitative 
D) Qualitative

Question 11

According to the social science approach,human behavior should be studied in specific,narrow pieces.The intent is that the entire picture will eventually be made clear.This viewpoint is labeled ______.

Accepted Answer

A) pragmatism 
B) determinism 
C) holism 
D) particularism 
A) pragmatism 
B) determinism 
C) holism 
D) particularism

Question 12

The belief that the best theories are found in the results of systematic study (inductive theory)is also known as ______.

Accepted Answer

A) cognitive dissonance 
B) grounded theory 
C) social comparison theory 
D) deduction 
A) cognitive dissonance 
B) grounded theory 
C) social comparison theory 
D) deduction

Question 13

A researcher who is looking at a situation in its entirety,as the focal point of research,is applying which of the following?

Accepted Answer

A) particularism 
B) holism 
C) a social scientific approach 
D) a quantitative method 
A) particularism 
B) holism 
C) a social scientific approach 
D) a quantitative method

Question 14

Experiments can only occur in laboratory settings.

Accepted Answer

A) True 
 B)False

Question 15

According to the humanistic approach,humans have free will and choice--they are practical and plan behavior.This viewpoint is labeled ______.

Accepted Answer

A) pragmatism 
B) determinism 
C) holism 
D) particularism 
A) pragmatism 
B) determinism 
C) holism 
D) particularism

Question 16

Data mining is a more modern derivation of which research method?

Accepted Answer

A) rhetorical criticism 
B) content analysis 
C) interaction analysis 
D) none of these 
A) rhetorical criticism 
B) content analysis 
C) interaction analysis 
D) none of these

Question 17

Dante would like to collect data about the life of first-year college students.He would like the research to be comprehensive,to include information about what daily life is like,what classes are like,and what it is like living in the dorms.The best research method to obtain this data would be ______.

Accepted Answer

A) experiment 
B) survey 
C) textual analysis 
D) ethnography 
A) experiment 
B) survey 
C) textual analysis 
D) ethnography

Question 18

Explain open-ended and closed-ended questions and how they differ.

Accepted Answer

Open-ended questions allow res

Question 19

Field experiments take place in a controlled location known as a laboratory.

Accepted Answer

A) True 
 B)False

Question 20

Extension occurs when a new element is added to a theory.

Accepted Answer

A) True 
 B)False

A systematic method for describing,analyzing,interpreting,and evaluating the persuasive force of messages is known as ______.

Content analysis is primarily used to study mass communication.

Besides research methods used,thoroughly explain two differences between the social scientific and humanistic approaches to communication theory.

Researchers who are interested in the structure of interactions typically conduct ______.

The participant-observer researcher becomes fully involved with the culture or context,but he or she has admitted his or her research agenda before entering the environment.

Differentiate between why social scientific approach researchers follow determinism and humanistic approach researchers follow pragmatism.

Theories can grow when there is a deeper and more nuanced understanding of the original principles.This is known as ______.

The control of a variable is known as manipulation.

In ethnographic research,acting as a complete observer allows for the most objectivity in recording data.

______ research is reported by someone other than the person who conducted it,which means the information could be unintentionally presented in a biased manner.

According to the social science approach,human behavior should be studied in specific,narrow pieces.The intent is that the entire picture will eventually be made clear.This viewpoint is labeled ______.

The belief that the best theories are found in the results of systematic study (inductive theory)is also known as ______.

A researcher who is looking at a situation in its entirety,as the focal point of research,is applying which of the following?

Experiments can only occur in laboratory settings.

According to the humanistic approach,humans have free will and choice--they are practical and plan behavior.This viewpoint is labeled ______.

Data mining is a more modern derivation of which research method?

Explain open-ended and closed-ended questions and how they differ.

Field experiments take place in a controlled location known as a laboratory.

Extension occurs when a new element is added to a theory.

Introduction to Communication Theory

Cognition and Intrapersonal Communication

Individual and Social Approaches to Communication

Interpersonal Communication

Culture

Persuasion

Group Communication

Organizational Communication

Mediated Communication

Mass Communication

What Should a Communicator Do

Filters

Exam 2: Theory Development

A systematic method for describing,analyzing,interpreting,and evaluating the persuasive force of messages is known as ______.

Content analysis is primarily used to study mass communication.

Besides research methods used,thoroughly explain two differences between the social scientific and humanistic approaches to communication theory.

Researchers who are interested in the structure of interactions typically conduct ______.

The participant-observer researcher becomes fully involved with the culture or context,but he or she has admitted his or her research agenda before entering the environment.

Differentiate between why social scientific approach researchers follow determinism and humanistic approach researchers follow pragmatism.

Theories can grow when there is a deeper and more nuanced understanding of the original principles.This is known as ______.

The control of a variable is known as manipulation.

In ethnographic research,acting as a complete observer allows for the most objectivity in recording data.

______ research is reported by someone other than the person who conducted it,which means the information could be unintentionally presented in a biased manner.

According to the social science approach,human behavior should be studied in specific,narrow pieces.The intent is that the entire picture will eventually be made clear.This viewpoint is labeled ______.

The belief that the best theories are found in the results of systematic study (inductive theory)is also known as ______.

A researcher who is looking at a situation in its entirety,as the focal point of research,is applying which of the following?

Experiments can only occur in laboratory settings.

According to the humanistic approach,humans have free will and choice--they are practical and plan behavior.This viewpoint is labeled ______.

Data mining is a more modern derivation of which research method?

Explain open-ended and closed-ended questions and how they differ.

Field experiments take place in a controlled location known as a laboratory.

Extension occurs when a new element is added to a theory.

Introduction to Communication Theory

Cognition and Intrapersonal Communication

Individual and Social Approaches to Communication

Interpersonal Communication

Culture

Persuasion

Group Communication

Organizational Communication

Mediated Communication

Mass Communication

What Should a Communicator Do

Filters