Exam 20: Sustainable Marketing: Social Responsibility and Ethics

The American marketing system never has been accused of poorly serving disadvantaged consumers.

The marketing concept is a philosophy of ________.

It is most accurate to say that the recession of 2008/2009 has resulted in ________.

Only citizens are part of the consumerism movement.

When a company makes improvements in a product's quality, features, or convenience, it is practicing ________.

Sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

Which of the following is a traditional buyers' right?

How do marketers respond to critics' accusations of planned obsolescence?

What are the two levels in the sustainability portfolio that deal with "beyond greening" activities that tend to pay off in the longer term?

Consumer advocates call for additional consumer rights, including ________.

Which of the following is a product decision that may be called into question under the law?

Which of the following is a traditional sellers' right?

Companies emphasizing pollution prevention have responded with ________.

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. If this were true, then the Good Green Grocer would most likely be accused of ________.

Describe the five sustainable marketing principles.

Environmentalists assert that the marketing system's goal should be to maximize ________.

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Compare and contrast the four types of products in the societal classification of products. Provide examples of each.

When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________.

Examples of pleasing products include ________.